As time goes on, many graphic designers find themselves specializing in specific projects and working within a relatively narrow band of industries. Some may consider that a dull prospect. Others recognize it as a path to greater job security and more income.
Graphic designers focused on building a career within a specific industry should consider real estate. There are many instances where a graphic designer’s skills and expertise prove essential for the successful development and management of investment property.
The following highlight some of the more common and exciting examples:
Signage
Whether it’s for sale signs, highway billboards, or social distancing markers and posters for open house events, the real estate industry is always in need of custom signage. Many real estate professionals would prefer to use their time for more important things than choosing the right colors, shapes, fonts, and arrangements themselves. That means a constant demand for graphic designers to step in and create the perfect custom signage for their needs. And once a realtor, developer, or investor finds someone they can trust to design content that suits their tone and style preferences, they tend to keep working with them in the future.
Presentations
One of the more exciting job prospects for graphic designers in the world of real estate involves the materials used to convince investors and community leaders of a development’s potential. Graphic design professionals will often work with architects when putting the finishing touches on a display map or other presentation material. For example, a graphic designer might have the insight to assign an easy-to-follow color-code for various building design aspects. User-friendly visual aids make it easier for websites like HFZCap.com to include artist’s renderings. Potential investors and potential tenants will have an easier time appreciating a construction project’s scale and complexity.
Interior Design
Graphic design and interior design have often fused in the past. But what was once considered a counterculture move has gone mainstream. It used to be considered bizarre to have one or more images and patterns imprinted on the wall itself, a design choice often compared to graffiti. These days, however, graphic design techniques within the world of interior design are commonplace. The result is employment opportunities for graphic designers with an eye for desirable interior design.
Digital Presence
Most graphic designers operate in a digital space, even if the end-product is print material. Whether it’s polishing a website or designing a creative online mascot, there are numerous opportunities for graphic designers to help real estate professionals improve their digital presence. Even better, most of the assignments involve tasks and objectives that are second nature for most modern-day GDs.
It’s not uncommon for graphic designers to settle down into a specific industry or wind up with a list of clients working within a limited number of fields. One of the more potentially lucrative specializations is in real estate, an industry that relies heavily on graphic design. Whether it’s designing the next generation of an existing logo or helping architects make their renderings easier for investors to understand, there’s plenty of room to prosper.
