PHOTOGRAPHY - Designbeep https://designbeep.com Free Resources for Designers and Developers Sat, 21 Oct 2023 11:10:26 +0000 en-US hourly 1 Essential DIY Tips for Crafting Your Own Home Photography Studio https://designbeep.com/2023/10/21/essential-diy-tips-for-crafting-your-own-home-photography-studio/ Sat, 21 Oct 2023 11:09:52 +0000 https://designbeep.com/?p=80427 Embarking on the journey of creating your own home photography studio is a thrilling venture filled with exciting possibilities. The convenience and control that comes with having your personal space tailored to capture your unique style of photography are beneficial for both amateurs and professionals. Quick peek into the benefits of a home-based studio Having your own photography studio at home allows you: – Flexibility: Shoot any time you want without the need to rent a space. – Control: Customize the studio to your liking, making a comfortable environment that enhances your creativity. – Cost-Efficient: Save money over time by

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Embarking on the journey of creating your own home photography studio is a thrilling venture filled with exciting possibilities. The convenience and control that comes with having your personal space tailored to capture your unique style of photography are beneficial for both amateurs and professionals.

Quick peek into the benefits of a home-based studio

Having your own photography studio at home allows you:

– Flexibility: Shoot any time you want without the need to rent a space.
– Control: Customize the studio to your liking, making a comfortable environment that enhances your creativity.
– Cost-Efficient: Save money over time by eliminating rental fees and transportation costs.

Brief about the guide

This guide is designed with the DIY enthusiast in mind, presenting affordable and practical steps to set up your own home photography studio. Whether you’re looking for basic tips on choosing studio equipment or advice on how to utilize your space efficiently, this guide has you covered. Let’s dive in and get started on this exciting DIY journey!

Why opt for a DIY Home Photography Studio?

In this digital age, having a personal space to explore and create beautiful imagery is more than a luxury—it’s a necessity. Opting for a DIY home photography studio not only allows for convenience but also helps in honing your photography skills. There are a couple of factors that you might want to consider before you delve into creating your very own studio space.

Understanding the Necessities

The main thing about a home photography studio is that it does not necessitate massive, expensive equipment. A few essentials like a reliable camera, good lighting sources, and backdrops are what primarily make up a home studio. Don’t forget a sturdy tripod and some props to bring life to your frames!

Analysing the Cost and Space Effectiveness

One of the many perks of a DIY home photography studio is its cost and space effectiveness. Depending on the scope of your creativity, a humble corner of your living room or your garage can serve as a perfect mini studio space. You get to design and control your setting and circumstances based on your budget and creative requirements. Now isn’t that something to look forward to?

Things to Consider Before Starting

Before embarking on your DIY journey to build a home photography studio, there are a couple of things you need to ponder.

Evaluating Space Availability

Firstly, take a good look around your house and identify possible locations for the studio. Check out the areas with good lighting and enough space for your equipment. You don’t need a huge area; an unused bedroom, basement, or garage can do the trick.Work with what you have, creativity is key!

Budget Planning

The second factor to take into account is your budget. What can you afford to spend on this project? This will help guide your purchases. Remember, you don’t need the most expensive gear to capture great photos or create professional stock photos. Budget-friendly options, like using natural light or DIY light modifiers, can be just as effective. Moreover, you can always start small and progressively upgrade your equipment as your skills grow.

Choosing the Right Equipment

Creating the perfect home photography studio begins with selecting the right equipment. Don’t sweat if you’re on a budget; remember, the most important tool to capture stunning visuals is your creativity!

Cameras and Types

First and foremost, a quality camera is the beating heart of your studio. The type of camera you opt for depends largely on your specific photography needs and budget:
– Digital Single-Lens Reflex (DSLR) cameras are classic options offering interchangeable lenses, excellent image quality, and manual controls.
– Mirrorless Cameras, while a bit pricier, offer similar functionality to DSLRs but in a compact size and often with better video capabilities.
– Compact Digital Cameras or ‘Point and Shoot’ cameras are inexpensive and user-friendly, great for beginners yet limited in advanced controls.

Importance of Good-Quality Lenses

Investing in good-quality lenses is equally important as they can significantly impact your image quality. Prime lenses with fixed focal lengths offer sharper images, while zoom lenses provide flexibility.

Lights and Their Types

Lighting is key. Natural window light makes a great starting point for beginners. As you expand, consider investing in types of lights like continuous lights for video, and strobes or speedlights for still photography.

The Need for Tripods

Don’t underestimate the power of a good tripod. It can dramatically improve the sharpness and quality of your shots by providing stability, especially in low light conditions or for long exposure shots. Consider its maximum height, sturdiness, weight, and portability while purchasing one.

Setting Up the Studio – Basics

Every home photography studio begins with the basics. These broadly include background materials, placement of lights, and positioning of your camera. Here’s a more detailed look to help you master the initial setup.

Importance of Background Materials

The role background materials play in setting the right tone for your pictures cannot be overstated. They serve as the canvas for your compositions, and the ideal background can drastically improve the quality of your pictures. Here’s what you need to have:

– A variety of plain colored backdrops for solid background shots.
– Some texture or patterned backdrops for a bit of creative flair.
– White foam boards that can create simple, clean backgrounds or work as reflectors.

Placement of Lights

Lighting is your best friend in a home photography studio. The placement of your lights determines the overall mood and feel of your photos. For the best results, we recommend a three-point lighting setup – a key light, fill light, and backlight.

Positioning the Camera

The position of your camera matters just as much as the subject of your photos. Think about your shot composition. Use a tripod for stability, especially for long shots or macro photography. Experiment with different angles and heights to create dynamic and interesting visuals.

DIY Tips for Improvised Studio Equipment

Crafting your own photography studio doesn’t mean you have to spend big on professional gear. With a little ingenuity and resourcefulness, you can create effective studio equipment straight from your home. Let’s delve in!

Creating DIY Light Diffusers and Reflectors

Controlling light effectively is the key to extraordinary studio photography, and you can do just that without breaking the bank. For a DIY diffuser, you can use a white bed sheet or translucent fabric over your light source. This will scatter strong light, making it softer and more spread out. As for reflectors, styrofoam boards or large foil sheets on cardboard can work wonders in bouncing light on your subject.

Building your own backgrounds

You can also create your custom backgrounds easily. Using seamless paper, fabrics of different patterns and colors, or even painted plywood, can create an array of backdrops to suit any photography mood or theme you’re aiming for.

Cheap and effective DIY tripods

Lastly, don’t underestimate the potential of everyday items. A pile of books, a sturdy box, or even a ladder can act as a makeshift tripod when needed. These DIY solutions are perfect for adding that much-needed stability without the need for expensive equipment. With a little creativity, your home studio setup can be just as effective as any professional setting.

Simple and Effective Photography Tips

Making your own home photography studio isn’t just about the setup – it’s equally about honing your photography skills for us to create jaw-dropping shots. Let’s go through some fundamental photography tips that will help you make the most of your new studio.

Understanding Angles

An understanding of angles can immensely elevate your photography game. Experiment with high angles, low angles, and even diagonal ones to see how each perspective alters your photo. Keep in mind that different subjects and scenarios call for different angles – so don’t be afraid to play around!

– High angles can make your subject appear small or vulnerable
– Low angles can make your subject look powerful or daunting
– Diagonal angles can add a dynamic, dramatic feel to your shot

Working with Lights

Lighting is the heart of photography. Begin by understanding the basics, such as the difference between soft light (which is diffused and gentle) and hard light (which creates stronger shadows and contrast). Play with different lighting situations, such as front-lighting, back-lighting, and side-lighting to see the effect they have on your subject.

Post-Production Processing

Lastly, post-production processing is your secret weapon to perfecting your shots. Software like Adobe Lightroom or Photoshop can help you adjust color balances, remove unwanted objects, and add final touches that can take your photos from good to great. Prioritize learning the basics of post-production to maximize your home studio’s potential.

Tips to Maintain your Studio

Setting up a home studio is just one piece of the puzzle; maintaining it well is what will keep your creativity consistently flowing. Here are some tips to keep your studio in top shape.

Cleaning and Maintenance of Equipment

In order to produce the highest quality visuals, it’s crucial to keep your lenses clear and your equipment up to par. Remember to clean your camera sensor and lenses regularly, using a lens pen or air blower to get rid of any dust or smudges. Store your equipment carefully, using racks or cases to prevent any damage. Also, don’t forget to periodically update your software and check for any necessary hardware updates.

Space Management Tips

Efficient space management is key to a functional photography studio. Always remember to utilize vertical space. Wall-mounted shelves or pegboards are a great way to store equipment while maximizing the room. Keep commonly-used items within easy reach, and ensure that all materials are properly put away after use.

Keeping up with Latest Photography Trends

And lastly, try not to fall behind! The world of photography is ever-evolving. Make it a habit to research on the latest photography techniques, studio equipment, and editing tips. Learning and incorporating new trends in your work can take your home photography studio to the next level!

As we wrap up this blog post, let’s quickly recap some essential tips for setting up your DIY home photography studio:

– Choose a room with good natural lighting, but also invest in quality artificial lights if necessary.
– Use props, backdrops, and reflectors to enhance your shots.
– Invest in a decent camera and tripod – you don’t need the most expensive gear, just what suits your needs.
– Make use of what you have. DIY solutions can often deliver striking results.

Encouraging words of motivation for beginners

Embarking on this DIY journey to create your own home photography studio might be challenging, but remember, the best things in life often come out of hard work and dedication. With every shot you take, you are learning, growing and expressing your creativity. The beauty of a home studio is that it’s entirely yours. Every inch of it is a reflection of your personal style and vision, so take pride in creating something truly personal. Don’t be overwhelmed, and remember – the world is your canvas. So, get started and create beautiful art right there in your home!

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The Essentials Needed to Become a Photographer https://designbeep.com/2023/08/16/the-essentials-needed-to-become-a-photographer/ Wed, 16 Aug 2023 11:39:01 +0000 https://designbeep.com/?p=80124 Photography is an art that blends creativity and technical skill to tell stories and evoke emotions through images. Whether you’re a novice picking up your first camera or a seasoned enthusiast looking to enhance your craft, there are essential elements you need in order to become a successful photographer. Master your camera and equipment The best photographers have mastered their equipment. They know exactly how to operate the camera to capture the imagery in a clear, arresting way.  Understanding the technical aspects of your camera is the stepping stone to creating unforgettable photographs. Settings like aperture, shutter speed, and ISO

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Photography is an art that blends creativity and technical skill to tell stories and evoke emotions through images. Whether you’re a novice picking up your first camera or a seasoned enthusiast looking to enhance your craft, there are essential elements you need in order to become a successful photographer.

Master your camera and equipment

The best photographers have mastered their equipment. They know exactly how to operate the camera to capture the imagery in a clear, arresting way. 

Understanding the technical aspects of your camera is the stepping stone to creating unforgettable photographs. Settings like aperture, shutter speed, and ISO significantly influence the final image. Aperture controls the depth of field, shutter speed captures motion, and ISO affects the image’s sensitivity to light. Learning how these elements interact will ensure you can take full control of your photos.

While mastering your camera, don’t forget the importance of backup equipment. Emergencies can strike at any time and being prepared can save the day when technology falters. Always carry extra SD cards and memories to avoid data loss. Also, keep a stash of standard-sized batteries and portable chargers for uninterrupted shooting. 

Study composition and lighting

Composition is the foundation of a captivating photograph. The rule of thirds, leading lines, framing, and symmetry are key principles that guide the arrangement of elements within your frame. A well-composed image draws the viewer’s eye and creates a harmonious visual experience. 

Lighting is photography’s heart and soul. Learning to work with both natural and artificial light can drastically transform your images. Natural light brings warmth and authenticity, while artificial light offers control and dramatic effects. Understanding how light interacts with your subject and environment is crucial to crafting stunning photographs.

Build a diverse portfolio

An eclectic portfolio showcases your versatility as a photographer. Experiment with various photography genres and subjects to broaden your skills. 

From landscape and portrait photography to macro and street photography, each genre offers unique challenges and opportunities for creativity. A diverse portfolio not only impresses potential clients but also allows you to discover your true passion for photography.

Capturing different scenes, styles, and moods adds depth to your collection of works. Storytelling through your photographs can create a profound connection with your audience. Every photograph should tell a story, evoke emotions, or provoke thought.

Continuous learning and practice

Photography is a continuously evolving field. Staying updated with industry trends, emerging technologies, and new techniques is essential to stay competitive. 

Dedicate time to regular practice and experimentation. Refining your skills requires hands-on experience. As you practice, you’ll develop your unique style, refining your approach to your craft. 

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Product Photo Editing for Beginners: Best Practices + More https://designbeep.com/2023/04/20/product-photo-editing-for-beginners-best-practices-more/ Thu, 20 Apr 2023 19:02:20 +0000 http://designbeep.com/?p=79484 Are you looking to start a career in photography? With the increasing popularity of eCommerce shops, there’s a great demand for photographers specializing in product photography. In fact, the latest numbers show product photography dominates 45% of the market.  With great demand comes tighter competition. If you’re a beginner, it’s time to invest in learning the basics. So how do you become the best? Read on. Best Practices for Product Photo Editing First, it’s important to understand the best practices for achieving the highest quality results. Here are some tips to keep in mind.  Choosing the Right Software and Tools

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Are you looking to start a career in photography? With the increasing popularity of eCommerce shops, there’s a great demand for photographers specializing in product photography. In fact, the latest numbers show product photography dominates 45% of the market

With great demand comes tighter competition. If you’re a beginner, it’s time to invest in learning the basics. So how do you become the best? Read on.

Best Practices for Product Photo Editing

First, it’s important to understand the best practices for achieving the highest quality results. Here are some tips to keep in mind. 

Choosing the Right Software and Tools

The software and tools you choose for editing your product images can significantly impact the final outcome. Think about the features you need, your level of experience, and your budget when selecting your software and tools. For beginners, there are many free or low-cost options available that can still produce impressive results.

Understanding Basic Photo Editing Terminology

Before diving into the technical aspects of editing your product photos, understand basic photo editing terminology. These terms can help you communicate more effectively with other designers and photographers and improve your editing skills.

Some essential terms to know include aperture and depth of field. You need to understand what these terms mean in photography. 

Shooting and Editing in Raw Format

Shooting in RAW format allows you to capture a greater range of colors and tones, giving you more flexibility when editing your images. However, RAW files can also be larger and more challenging than JPEGs.

If you’re shooting in RAW format, use software that supports it and familiarize yourself with the specific features and settings needed to work with these files.

Using Product-Specific Editing Techniques

Different products may require specific editing techniques to showcase their unique features and qualities. For example, jewelry may require a macro lens and specific lighting techniques to capture intricate details. Clothing, on the other hand, may require additional retouching to ensure accurate colors and textures.

Research the best editing techniques for your specific products to achieve the best results.

Saving and Exporting Your Final Product

Once you’ve completed your editing, save and export your final product in the appropriate format and resolution. Be sure to consider the resolution and size of your final image, as this can impact the loading time and overall user experience on your website or social media profiles.

More Tips and Tricks

In addition to the best practices outlined above, several tips and tricks can help take your product photo editing to the next level.

Creating Consistent Branding Across All Product Images

Consistent branding is crucial for building trust and recognition among your audience. Branding consistency is also responsible for bringing in 23% of revenue. Consider using a consistent color palette and font when editing your product photos. The layout is critical for creating a cohesive and recognizable brand.

For example, if shooting handmade jewelry, use a simple, elegant font and soft pastel colors. These branding tones evoke a sense of sophistication and craftsmanship.

Using Templates and Presets To Streamline Your Editing Process

Templates and presets can save you time and ensure consistency across all your product images. For example, you may create a template with the brand logo, product name, and a consistent color scheme for all your images.

Similarly, presets can apply specific editing adjustments to multiple images simultaneously. This saves time and effort. Some photo editing software offers a range of presets you can customize to suit your needs.

Incorporating Lifestyle and Contextual Images

While product images are essential for showcasing the features and benefits of your products, lifestyle, and contextual images can help create a more emotional connection. Use images that show your products in use or a real-life context. This helps customers envision how they might use or benefit from your products.

For example, if you work for a company selling kitchen appliances, include images of your products in a kitchen setting, with people cooking or entertaining.

Optimizing Your Images for Web and Social Media

Optimize your product images for web use when uploading your website or social media profiles. This means compressing your images to reduce their file size and improve loading times without sacrificing quality. For highly compressed images, use an image upscaler to retain quality. 

Key Takeaways

Once you understand how to do product photography editing, don’t hesitate to continue improving your skills. Experiment and play with a different color palette. Also, think outside the box and learn to leverage different tools to make editing easier. You’ll need this once you’ve booked many gigs for eCommerce stores. 

Remember to: 

  • Choose the right software and tools
  • Understand basic photo editing terminology
  • Shoot and edit in RAW format
  • Use product-specific editing techniques
  • Save and export your final product in the appropriate format and resolution
  • Create consistent branding across all product images
  • Use templates and presets to streamline your editing process
  • Incorporate lifestyle and contextual images
  • Optimize your images for web and social media

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May Flowers in Full Bloom: How to Take Stunning Floral Photos https://designbeep.com/2023/03/16/may-flowers-in-full-bloom-how-to-take-stunning-floral-photos/ Thu, 16 Mar 2023 12:17:35 +0000 http://designbeep.com/?p=79308 As spring approaches, many of us are eagerly anticipating the arrival of the season’s most beautiful blooms. With their vibrant colors and delicate petals, flowers are a popular subject for photographers looking to capture the beauty of nature. In this guide, we will provide tips and tricks for taking stunning floral photos that will leave you with breathtaking images. Lighting is Key When it comes to taking great photos of flowers, lighting is everything. You want to avoid harsh midday sunlight as it can cause shadows and overexposure. Instead, opt for early morning or late afternoon when the light is

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As spring approaches, many of us are eagerly anticipating the arrival of the season’s most beautiful blooms. With their vibrant colors and delicate petals, flowers are a popular subject for photographers looking to capture the beauty of nature. In this guide, we will provide tips and tricks for taking stunning floral photos that will leave you with breathtaking images.

Lighting is Key

When it comes to taking great photos of flowers, lighting is everything. You want to avoid harsh midday sunlight as it can cause shadows and overexposure. Instead, opt for early morning or late afternoon when the light is softer and more flattering. If you are shooting indoors, try to position your flowers near a window where they can be bathed in natural light.

Get Up Close and Personal

To truly capture the intricate beauty of flowers, you need to get up close and personal. Use a macro lens or a close-up filter to focus on the smallest details of the petals and stamens. This will create a stunning image that will showcase the flowers in all their glory.

Choose Your Background Wisely

When taking photos of flowers, the background can make or break your shot. Opt for a plain, neutral background such as a white wall or a piece of white foam board. This will help your flowers stand out and create a stunning, high-contrast image. Alternatively, you can use a blurred background to create a dreamy, bokeh effect.

Use a Tripod

When shooting flowers, even the slightest movement can cause blur in your images. To avoid this, use a tripod to keep your camera steady. This will also allow you to experiment with different angles and compositions without the worry of shaky hands.

Experiment with Composition

Don’t be afraid to experiment with different compositions when shooting flowers. Try shooting from different angles, such as from above or at a low angle. You can also play around with the placement of your subject within the frame. When shooting flowers in photography, the best compositions depend on the effect that you want to achieve. Here are some popular and effective compositions for flower photography:

  • Rule of Thirds: This is a classic composition rule where the image is divided into thirds both horizontally and vertically. The subject is then placed at one of the intersections of these lines. This is a good way to create balance in the image and draw attention to the flower.
  • Fill the Frame: Get close to the flower and fill the frame with its petals and details. This is a great way to highlight the intricate details of the flower and create a sense of intimacy.
  • Diagonal Composition: Position the flower diagonally in the frame, which creates a dynamic and interesting composition. This technique is great for drawing the viewer’s eye along the diagonal line and emphasizing the flower’s shape.
  • Symmetry: Photograph the flower in a symmetrical way, which creates a sense of balance and harmony. This is a good technique for flowers with radial symmetry like roses or daisies.
  • Negative Space: Use negative space to create a sense of balance and emphasize the flower. This is a great technique for minimalist compositions and emphasizing the beauty of the flower.

Remember, these are just some of the techniques you can use in flower photography. Experiment with different compositions and find what works best for you and the flower you are photographing.

Don’t Forget About Post-Processing

Post-processing can take your floral photos from good to great. Experiment with different editing techniques to enhance the colours and contrast of your images. You can also use tools like the clone stamp or healing brush to remove any distracting elements from your shot. If you don’t have a photo editor software, check theses:

  • Adobe Lightroom: This is a popular photo-editing software that allows you to adjust colors, contrast, exposure, and many other aspects of your images. Lightroom has a wide range of tools that can help enhance your images in a variety of ways.
  • Adobe Photoshop: Photoshop is another popular software for photo editing. It provides a wide range of tools for adjusting colors and contrast, as well as retouching and other image adjustments.
  • Capture One: This is another professional photo editing software that allows you to adjust colors, contrast, exposure, and other aspects of your images. Capture One is known for its powerful color editing tools and advanced RAW processing capabilities.
  • GIMP: free and open-source photo editing software that provides a range of tools for adjusting colors, contrast, exposure, and other aspects of your images. It is a good option for those who don’t want to pay for a professional software.
  • DxO Photolab: This is another professional photo editing software that specializes in color correction and image enhancement. It provides a range of tools for adjusting colors, contrast, exposure, and other aspects of your images.
  • ON1 Photo RAW: This is a professional photo editing software that provides a range of tools for adjusting colors, contrast, exposure, and other aspects of your images. It also provides a range of pre-sets and filters that can be applied to your images to enhance their look.
  • Affinity Photo: This is a professional photo editing software that provides a range of tools for adjusting colors, contrast, exposure, and other aspects of your images. Affinity Photo is known for its non-destructive editing capabilities and a wide range of filters and effects that can be applied to your images.

These are just a few of the many editing software options available to enhance the colors and contrast of your images. Each software has its own strengths and weaknesses, so it’s important to choose the one that best suits your needs and preferences.

Keep your best pictures on paper

To keep your photos in the long run, check out to print them! There are a ton of impression types out there, whether you want something classic, like digital print or something more high-class, like canvas prints, there is no lack of choice. It’s also a great way to show your art in your home or even a greater way to offer it to someone you cherish like your mother on the Mother’s Day. That way you can share your passion with others. 

In conclusion, taking stunning photos of flowers requires patience, attention to detail, and a little bit of creativity. By following these tips and tricks, you can capture the beauty of nature in all its glory and create images that will leave a lasting impression on your viewers.

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The Benefits of Shadow Making for Product Photography https://designbeep.com/2023/03/16/the-benefits-of-shadow-making-for-product-photography/ Thu, 16 Mar 2023 04:45:05 +0000 http://designbeep.com/?p=79313 A shadow is a must, whether it’s jewellery or perfume products. You could create custom shadows if you don’t have shadows in your photos. The benefits of shadow-making for product photography are huge. Let’s explore all of them in an easy-to-understand manner. The shadow-making for photography makes your product look attractive. Plus, it brings balance to the image. Compared to a blank white background, the shadow makes realistic photos. Moreover, it helps you to build strong branding and have higher sales.  What is Shadow Making in Product Photography? Product photography is a mandatory subject for every business-related person. In product

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A shadow is a must, whether it’s jewellery or perfume products. You could create custom shadows if you don’t have shadows in your photos. The benefits of shadow-making for product photography are huge. Let’s explore all of them in an easy-to-understand manner.

The shadow-making for photography makes your product look attractive. Plus, it brings balance to the image. Compared to a blank white background, the shadow makes realistic photos. Moreover, it helps you to build strong branding and have higher sales. 

What is Shadow Making in Product Photography?

Product photography is a mandatory subject for every business-related person. In product photography, you have to put in lots of skills such as editing, lighting, photoshop, shadowing, etc. shadowing sounds too ordinary. Still, it requires the physics of light, knowledge of optics, and exceptional thinking.

Silhouetting or shadowing images is a fantastic photography technique. It makes a product more visually appealing and makes them more focusable. Shadow changes a product’s angle, shape, intensity, contrast, and light. Also, it is used to enhance the subject to the viewers. 

The Benefits of Shadow Making for Product Photography

Shadow-making for product photography lets you unleash a lot of potential for you. Moreover, It offers you a complete advantage over the product photography technique. Below are some benefits you experience when applying product photography shadow creation. 

Makes Product Image More Realistic 

When you apply shadow creation to your Product Image, it becomes more realistic. Compared to the image with only white space, a drop shadow effect makes an image more realistic. Sometimes it feels like the product is floating over a white space. 

The product Image will be much more realistic because it offers excellent aesthetics. For example, products like Sneakers look great with a drop shadow. A natural product image will attract more customers to your website as well. 

Helps Build A Consistent Brand

When all of your products have a consistent shadow on all of the products, the brand will be more consistent than ever. As a result, the customer will take notice of your products the right way. It also improves the voice of your brand. For eCommerce platforms, it’s a must.

As you have a consistent brand helps you to reach more customers in a short time. With compatible branding material, you could outperform the competitor. It’s a must-have for most companies who want to build more vital branding. 

Makes Product Sell More

A product with a realistic and appealing shadow attracts more visitors. As a result, the visitors start exploring your product page and its information, which gives you more sales. In such cases, if you place an effective funnel, it would work more effectively.

A better product image also increases attention to your business. Using the product image on a marketing campaign or a social media ad will be successful. Most of the experienced market has tested it out. This is why you must check the effects as well. 

Attracts a Higher Number of Website Visitors

As visitors start checking out your product image, you get higher web visitors. It works great for both organic and paid visitors. For example, visitors would organically get into your product image as it looks natural. It would be a massive boost for your eCommerce web platform.

On the other hand, when you are running an eCommerce social media ad, It would be great as well. You will likely get higher clicks, attention, and more because shadow increases the realistic vibe of your product image. If you retouch your product photo properly and then add a realistic shadow, you will witness the magic. So, your webpage receives a higher number of visitors. And you could utilize the web traffic as well. 

Optimizes your Website

Along the shadow-making process, photo editors try to make your image lighter. The lightweight images help you to help rank better or search results. Plus, these images will load a lot faster than other images. As a result, you will get a lower bounce rate. Visitors would stay on your page longer.

Optimizing your website speed and facility will improve the SEO. Hence, you have more chances to get more organic traffic. Plus, visitors would only get bored for a short loading time. It’s an entirely beneficial scenario for you and the product page visitor.  

Make The Product Look Luxurious

When you add shadows to product images, it makes them look more luxurious. For example, if you have a show of Jewelry, adding shadow improves its look. Making your products look posh would lead you to better sales and value. Customers will feel more value in your product.

You would get to see shadows in most of the luxurious brand ads. Because they try to make their products look more stylish, if you want to make your product look more elegant, try having the shadow do service. 

Gives You Edge Over Your Competitor

Compared to other online shops, your web page will stand out. Becoming images with shadows makes the image look more appealing. On the other hand, shops that do not have shadows on their product photos will get a bit lower attention.

Adding shadow to product images is necessary for getting ahead of your competitor. It’s a proven formula for online shops, and it always works. Hence, It gives you the advantage to utilize to make more sales.  

Types Of Product Photography Shadows You Can Apply

Let’s talk about the drop shadow types. These are the common types you could see on an average product image. Any of them should stay on the photo when doing product photography. 

Natural Shadow

In the natural shadow, the light is coming from a specific direction. And the shadow will be according to the light source. Creating the shadow effect in real life and software is easy. Natural Shadow is one of the most popular shadow effects on product images. 

Drop Shadow

In drop shadow, the product creates a subtle shadow right underneath. In the mentioned setting, we have a light right above the product. As a result, it proves the product’s appearance, and it looks fantastic.

Reflection Shadow

When a product sits on a reflective surface, it creates a reflection shadow. These kinds of shadows are used in luxury products. Sunglasses, perfume, and jewellery are the most used products for reflection shadows. But creating these sorts of shadows is more challenging than others. 

How To Add A Drop Shadow To A Photo In Photoshop

Here’s a brief tutorial on adding a drop shadow in a Photo. Right into the photoshop Shadow making tutorial, you could apply the shadow in simple steps.

Step 1: Open your image in Photoshop

First, open your image in Photoshop. You can do this by going to File > Open or dragging and dropping the image into the Photoshop workspace.

Step 2: Duplicate the layer

Next, duplicate the layer by right-clicking on the layer in the Layers panel and selecting “Duplicate Layer.” This will create a copy of the layer we will use to add the drop shadow effect.

Step 3: Add a layer style

With the duplicated layer selected, click the “Layer Style” button at the bottom of the Layers panel and select “Drop Shadow.” This will open the Layer Style dialogue box.

Step 4: Adjust the settings

You can adjust the settings for the drop shadow effect in the Layer Style dialogue box. You can change the angle, distance, size, opacity, and colour of the shadow to your liking. You can also add a noise effect to the shadow to make it look more realistic.

Step 5: Apply the effect

Once satisfied with the settings, click “OK” to apply the drop shadow effect to the duplicated layer. You can now see the drop shadow behind the object in the Layers panel.

Step 6: Fine-tune the effect

If you want to fine-tune the effect, you can select the duplicated layer and use the Move tool to adjust the layer’s position. You can also adjust the layer’s opacity to make the shadow more or less visible.

Tips for Adding a Drop Shadow to a Photo in Photoshop

Here are some tips to keep in mind when adding a drop shadow to a photo in Photoshop:

Use the right settings

Adjust the drop shadow effect settings to suit the image and the intended purpose. A subtle drop shadow may work best for some photos, while a more pronounced effect may be needed for others.

Experiment with the angle

Try different angles for the drop shadow to see what looks best. The angle can make a big difference in the overall effect.

Don’t overdo it

Avoid adding too many drop shadows to an image, making it look cluttered and amateurish. One or two shades should be enough in most cases. If you don’t feel confident enough to do it yourself, you seek professional help. Some highly professional image editing companies use expert editors trained to do this service.

Use layer masks

If you only want the drop shadow to appear on a specific part of the image, use a layer mask to hide the shadow in other areas.

FAQs

Let’s talk about some of the common questions you might encounter. 

What Is Saturation In Photo Editing?

The saturation in photo editing refers to the intensity of colour. You could improve the colour interest in your products with a slight increase in colour saturation. Software such as Photoshop helps apply these kinds of photo effects. 

What Is The Importance Of Shadow In Photography?

Adding shadow will bring balance to your product photography. These kinds of effects contrast the photos. As a result, you could attract more attention. This is why you should have a bit of shadow in your photography projects. 

Should Product Photos Have Shadows?

No, it would be best if you did not have shadows in all project photos. For example, the ghost mannequin product photos should not have shades. Moreover, in such cases, product photos are not mandatory. Hence, you should check out your product image and apply shadow accordingly.

Conclusion

Wrapping up the roundup on the benefits of shadow making for product photography. Getting yourself familiar with the benefits is a must. Utilizing the advantage will improve your online store and its sales. With better deals, you could scale your business.

Hence, always go for professionals when it comes to eCommerce product photos. If you have hundreds of product photos to add shadows to, professionals can help you. It would make your life easier.

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Photography Trends In 2023 https://designbeep.com/2023/03/14/photography-trends-in-2023/ Tue, 14 Mar 2023 04:25:39 +0000 http://designbeep.com/?p=79295 The modern photographer must be aware of the latest trends. Otherwise, it will be very difficult to maintain interest in your pictures. If photography for you is not just a hobby or an opportunity to gather a collection of memorable memories of your own life but a real profession or a desire to express your creative nature, in this article, you will find out what the latest global trends will help in this. In order to stay on trend and not go out of fashion, you can’t do without keeping a close eye on current trends in photography. This will

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The modern photographer must be aware of the latest trends. Otherwise, it will be very difficult to maintain interest in your pictures. If photography for you is not just a hobby or an opportunity to gather a collection of memorable memories of your own life but a real profession or a desire to express your creative nature, in this article, you will find out what the latest global trends will help in this.

In order to stay on trend and not go out of fashion, you can’t do without keeping a close eye on current trends in photography. This will allow you not only to make bright and vivid pictures, but also to stand out against the background of less progressive authors. Here are six of the most mainstream techniques of 2023 for creating truly original shots.

 

Minimalism

If you believe the well-known saying, “Less is more. It is hard to say how it is in the rest of the world, but with regard to photography, this is often true. Some authors were so committed to this paradigm that they even elevated it to the rank of a real cult, creating one of the main trends of our time – minimalism.

In practice, this means the following: to get the maximum effect, it is enough to use the least. At first glance, it seems like a rather austere performing style. And partly, it is. But it is also very effective, if it ends up in the right hands. 

Minimalism is capable of deep and, at the same time, chic from a visual point of view. Therefore, it is just as effective for attracting the attention of the widest masses as any other more colorful and element-rich shooting style. The minimalist technique does not preclude the use of text in the picture. You can add text to photo for free at any such online service. Thankfully, there are a lot of such on the internet.

 

Authentic Unedited Raw Beauty

Another increasingly influential trend in the same series is the real, not retouched, beauty around us. In other words, we are talking about honest, unedited photos. In particular, the trend is being set by the well-known social network BeReal, which suggests taking pictures of yourself or the reality around you at least once a day without preparation. More precisely, only a couple of minutes are given for this – clearly, too little time to get dressed up or apply for a battle paint job from makeup.

Even Instagram is trying to be on trend, encouraging us to spend at least one day a week, namely Friday, without filters. Apparently, this is another round of the endless fashion pendulum – people are tired of endless retouching and increasingly want to see life and people as they really are.

 

Embrace Vertical Images

The popularity of smartphones has inevitably led to such a trend as vertical photos. Until recently, photos were the prerogative of only professionals equipped with the appropriate equipment, shooting mainly in the horizontal position. 

However, now that every phone owner automatically becomes a photographer, trends have changed dramatically. And largely thanks to social networks, which also put on a special account just pictures taken in a vertical position.

Now they shoot literally everything – people, landscapes, and even the city skyline. The main trend of the new year 2023 is the vertical panorama. So you need a smartphone with a panoramic mode to keep up with the times. It allows you to capture buildings or trees in a single frame. I mean, like in this photo.

 

Silhouettes Are Back

Silhouette photography is back in fashion. For those who are a little ignorant, it’s a style of photography where a dark subject is against a light background. All for the sake of contrast, which creates a simply stunning effect. In fact, this great way of photography can perfectly capture the modern effect of social distancing, which, more than anything, has brought isolation and a sense of disconnection into our lives.

 

Subtle Filters And Muted Colors

Another popular trend is the use of muted colors. To create them, you can use special applications that will help reduce saturation, reduce glare, and even change the desired shades of the finished photo if necessary. Additionally, special filters will cope with this task perfectly, as they allow you to get a ready photo with the desired effect. This style is perfect for photographers who want to stylize their photos or create a calming effect with them. 

 

Clever Use Of Motion

Of course, we are not talking about the video here, but about stop-motion photography, which allows you to capture the illusion of movement. This technique is sure to draw attention to your creations because it really excites the imagination of the viewers. If you wish, the same effect can easily be achieved by using special applications.

 

AI In Photography

This trend is tied not so much to the way the material is presented as to the method of selecting and editing it. AI is becoming increasingly sophisticated in many different areas of our lives, and it has not ignored photography, either. With its help, for example, you can quickly identify all the photos in which there are closed eyes. It’s quick, easy, and much more convenient than doing the same thing yourself.

 

In addition, there are AIs that can improve photos at the moment of their creation by fine-tuning the camera and other such “magic”. In any case, there is no doubt that every year there will be more and more photos, which in one way or another, had a hand in AI.

Conclusion 

As modern technology develops, so do the opportunities for members of the creative professions. So there is no way to avoid both completely new trends and the evolution of existing ones. So hurry up and try out one of the techniques described above. After all, next year there may be completely new trends that are radically different from today’s trends.

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Tips for Beginner Photographers – How to Convey the Meaning of Photography Correctly https://designbeep.com/2023/02/13/tips-for-beginner-photographers-how-to-convey-the-meaning-of-photography-correctly/ Mon, 13 Feb 2023 05:29:28 +0000 http://designbeep.com/?p=79159 The main mistake of novice photographers is not to endow their photos with meaning. If you are just starting in this field, you should consider that pointless shots are unlikely to attract the viewer’s attention. You need to remember that in order to give meaning to a photograph when shooting, you can go two ways: Try to convey a story to the viewer. Achieve aesthetically pleasing images in the picture. It is better to make a picture such that after shooting, you do not have to devote too much time to post-processing. It is better if, for processing, it is

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The main mistake of novice photographers is not to endow their photos with meaning. If you are just starting in this field, you should consider that pointless shots are unlikely to attract the viewer’s attention. You need to remember that in order to give meaning to a photograph when shooting, you can go two ways:

  1. Try to convey a story to the viewer.
  2. Achieve aesthetically pleasing images in the picture.

It is better to make a picture such that after shooting, you do not have to devote too much time to post-processing. It is better if, for processing, it is enough to crop the photo a little and correct the shades. But do not apply solid filters or work with exposure changes. Professional photographers strive to get the most out of their cameras.

The most meaningful photographs are those that convey the story. It may not even be one picture but a whole series dedicated to specific events. Remember that your image can evoke certain emotions in a person. 

For a story to appeal to audiences, you must experience it yourself. The best option is a story related directly to life. This way, it is possible to connect the photograph and the told story with an inseparable thread.

To tell a story through photography, you can use a variety of tools:

  • emotions;
  • feelings;
  • messages.

Choosing any of these options is the key to creating a successful and meaningful image.

There are a few more requirements for the story you are trying to tell through photography. It should be lively, short, and understandable for the viewer.

How to Attract Viewers with Aesthetic Photos

A beautiful and aesthetic photograph can positively affect the viewer, but working with such images is difficult. Why are these pictures attractive? Interacting with them, the viewer can dream, imagine, and immerse himself in his thoughts and experiences.

Viewers who look at aesthetically pleasing images create their own stories. In this case, the photographer triggers the imagination with his shot.

How to Create a Meaningful Photo: Basic Steps

Если вы начинающий фотограф и не знаете, с чего начать при работе над фотографией со смыслом, советуем придерживаться следующих шагов.

Find a Reason to Take a Photo

The most crucial step is that if you don’t have a good reason to take photos, you will never be able to create pictures with meaning. By posting monotonous and uninteresting images on social networks, you are just wasting your own and other people’s time. A common misconception is that pictures that illustrate your life can attract viewers. Selfishness and pride will never be attractive.

Try to use a notepad and write down the goals that you are pursuing while doing photography. List ideas, steps you take to reach your goals, and more. 

Decide What Message You Want to decide to the Viewer with Your Pictures

Once you’ve listed all the reasons why you want to get into photography, it’s time to decide on what message your pictures should convey to viewers. The message should be short and fit literally in one sentence. It will become the basis of your future project and will not let you get lost on the creative path.

A common mistake beginner photographers make is not putting any message into their photos. If you ask the author what he wanted to say with his picture, he simply will not find what to answer. 

You can burn with the desire to take up photography and put all your strength into projects. But work on pictures that do not carry any message is empty. It has absolutely no purpose.

Work on a Photo to Get Your Message Across

Once you decide why you want to photograph and what messages you want to convey to the viewer with your pictures, you can proceed directly to creating photos.

Thanks to various elements collected in one picture, you will convey your message to the viewer. It’s worth starting with a thorough analysis of the scene. Carefully inspect the environment, and identify vital elements and details that may interfere with you. Preliminary research will help you with layout and research. The finished photo will be clear and direct. The viewer will not have to guess what you want to depict here.

Never forget that a simple change of angle can completely change the perception of your shot. Each element in the photo is capable of evoking specific emotions. Considering all this, you can convey your feelings to the audience well.

Conclusion

All of these steps will help you work on meaningful photographs. You should never ignore the preliminary preparation. The final result depends on it. It is essential to stick to the technique. Improvisation is unlikely to help you. If you decide to act according to the situation, you are unlikely to achieve anything serious.

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Sharpness in Photography https://designbeep.com/2023/02/03/sharpness-in-photography/ Fri, 03 Feb 2023 16:29:44 +0000 http://designbeep.com/?p=79116 The question of why the images come out blurry worries many newcomers to the art of photography. It can be caused by anything from poor focus to an unstable camera position. Of course, a great solution is to take pictures using a tripod, but unfortunately, this is not possible in every case. Of course, you can try software that can help to remedy the situation. Luminar Neo is one of the best image sharpeners thanks to its unique AI capabilities. Today we’ll look at some actionable tips on how to improve the clarity of your images while shooting. How to

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The question of why the images come out blurry worries many newcomers to the art of photography. It can be caused by anything from poor focus to an unstable camera position. Of course, a great solution is to take pictures using a tripod, but unfortunately, this is not possible in every case. Of course, you can try software that can help to remedy the situation. Luminar Neo is one of the best image sharpeners thanks to its unique AI capabilities. Today we’ll look at some actionable tips on how to improve the clarity of your images while shooting.

How to Take Clear Photos While Shooting

In order to get high-quality and clear photos, professionals must consider many things, such as:

  • camera position;
  • ISO settings;
  • the aperture value;
  • image stabilization;
  • focus (manual or automatic).

Let’s look at each point in more detail.

Pay Attention to the Way You Hold the Camera

The most common cause of blurry photos is camera shake. Of course, the easiest solution is to use a tripod, but there are times when this is just not possible. To stabilize the image, hold the camera with both hands and lean against a surface. This way you will get the most stable position and avoid (or minimize) blurry pictures.

Adjust ISO

Set the ISO to a lower value. The lower it is, the less noise will be in the picture. For daylight photography, it is recommended to set the default ISO to 400, but setting it even lower will result in less grainy images. A higher ISO will allow you to use slower shutter speeds and take pictures of moving subjects, but there will also be more noise.

Change the Shutter Speed

The next most obvious reason is the shutter speed. We think you know that shorter shutter speeds give less camera shake. There is a golden rule for determining the best shutter speed for a lens. The shutter speed should be at least 1/ focal length. For example, for a 100mm lens, you should choose a shutter speed of 1/100 or faster.

Narrowing the Aperture

In terms of image clarity, the aperture is crucial. Smaller values will soften the image, while wider values will reduce the depth of field. That’s why it’s so important to know the limitations of your lens and find the golden mean. In order to achieve successful shots, you have to master your technique to perfection. Take the time, but learn all the settings to get amazing results.

Use Image Stabilization

Many models of modern cameras are equipped with an image stabilization option that eliminates camera shake. Remember, however, that it removes camera movement and allows you to use slower shutter speeds, but it has no effect on the movement of the subject.

Manual or Automatic Focus

Autofocus can really help in certain situations, but don’t rely on it all the time. No technical trick can help you get your photos as sharp as manual focus. It’s especially useful in low-light situations. Use the manual focus and then zoom the image, and you’ll see how clear the details are.

Mirror Lock

You may not know it, but every time you take a picture with a DSLR, there is a slight vibration of the mirror. The good news is that there is a “mirror lock” mode in the camera settings.

Cleaning the Camera

If you have tried all these tips and still not getting the results that you were hoping for, it could be that the blurring is caused by dust or smudges on the lens. These can distort colors and light, so try wiping the lens with a special lens-cleaning solution. Also, try to store your equipment in special cases or bags so that it lasts as long as possible.

Is it Time to Change Your Lens?

If you’re still not getting the results you want, you probably need a new lens. Yes, lenses can also be responsible for sharpness, but it’s definitely a last resort and only after you’ve tried everything on the list.

Finally, every camera and every lens has its own “perfect setting” that will make your pictures super sharp and clear. Over time you’re sure to find that combination, but if you’re wondering what you can do with your camera now, try our tips – maybe you’ll see the difference right away.

Final Thoughts

Sometimes a photo appears sharp when zoomed out, but when you look at it when enlarged, you may notice that some outlines and details look blurry. If you find yourself in this situation, don’t get upset. 

Sometimes the reason for the lack of sharpness is hidden in the shift of the camera at the moment of taking the picture. Almost everyone shoots without a tripod, but not everyone can keep their camera still. Even a tiny shift of the camera worsens the sharpness – and don’t think that a short shutter speed can insure you. That doesn’t mean you can’t take sharp shots with your hands. The right techniques are important, and you can develop the skill. Try not to shoot while walking or otherwise moving (from the car window, for example). If possible, it is better to linger and take a picture while standing still. Also, pay attention to your camera settings. Try, experiment, and enjoy the process!

 

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10 Tips For Real Estate Photography https://designbeep.com/2022/10/07/10-tips-for-real-estate-photography/ Fri, 07 Oct 2022 04:31:32 +0000 http://designbeep.com/?p=78430 Real estate photography is a specific niche that requires both an eye for detail and the ability to capture a property in the best possible light. If you’re just getting started in real estate photography, checkout the best cheap cameras for real estate photography.  Here are 10 essential tips that will help you take your photos to the next level.   1. Use A Wide-Angle Lens A wide-angle lens is an essential tool for any real estate photographer. This type of lens allows you to capture a wider field of view, which is important when shooting interiors. When shooting with

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Real estate photography is a specific niche that requires both an eye for detail and the ability to capture a property in the best possible light. If you’re just getting started in real estate photography, checkout the best cheap cameras for real estate photography. 

Here are 10 essential tips that will help you take your photos to the next level.

 

1. Use A Wide-Angle Lens

A wide-angle lens is an essential tool for any real estate photographer. This type of lens allows you to capture a wider field of view, which is important when shooting interiors. When shooting with a wide-angle lens, be careful not to distort the image by tilting the camera up or down. 

Instead, keep the camera level and use the zoom feature on the lens to get closer to your subject.

 

2. Shoot In RAW Format

When it comes to real estate photography, quality is key. That’s why it’s important to shoot in RAW format, which is a higher quality than JPEG. RAW files are larger and take up more space on your memory card, but they’re worth it because they provide more flexibility when editing. 

 

3. Use A Tripod

Tripods are essential for two reasons: they help prevent camera shake and they allow you to slow down and compose your shots carefully. When shooting interiors, use a tripod with a remote shutter release(or a timer in camera) so you can avoid shaking the camera when taking long exposures. 

In regards to the type of tripod, use a ball joint tripod. As you’ll be taking pictures on uneven ground outside and tight spaces inside the house and you’ll need the camera to be leveled.

 

4. Get The Exposure Right In-Camera 

Getting the exposure right in-camera is important because it will save you time in post-processing. To get the exposure right, use Manual mode on your camera and take a few test shots before taking the final photo. 

Pay attention to the histogram on your camera’s LCD screen to make sure all of the important details are properly exposed.

 

5. Turn On The Lights and Turn Off Fans

Before you shoot a house, prepare the house for shooting. This means turning on all the lights in the house. If there are windows in the room, open the curtains or blinds to let in natural light. Turn off all fans and close all the toilet lids for a more professional look.

 

6. Use HDR Photography

HDR (High Dynamic Range) photography is a technique that allows you to capture both the highlights and shadows in a scene without sacrificing one for the other. 

To shoot HDR photos, use bracketing mode on your camera and take three photos of each scene—one overexposed, one underexposed, and one correctly exposed photo. 

Then, merge all three photos together using HDR software like Photomatix Pro or a Photoshop application

 

7. Remove Clutter

Before taking photos of any room, walk around and remove any clutter that might be present. Clutter includes items like clothes lying around, dishes in the sink, toys on the floor, etc. 

Once you’ve removed all of the clutter from each room, take another look around and see if there’s anything else that can be removed (like vases of flowers or bowls of fruit) to make each shot look more clean and inviting. 

On the outside, hide garbage cans and anything unwanted that’s on the driveway as these will distract the viewer.

 

8. Shoot Straight On

When taking photos of rooms, try to shoot straight on whenever possible rather than at an angle (unless you’re trying to capture a specific architectural element). 

Shooting straight on will give each room a more spacious feel and make it look bigger than it actually is—something that’s always appealing to potential buyers! 

 

9. Edit Carefully

Once you’ve taken all of your photos and transferred them onto your computer, it’s time for post-processing! When editing real estate photos, less is more—you don’t want to go overboard with filters or other effects that might end up making each photo look artificially “perfect.”

 Stick with basic edits like white balance correction, exposure adjustment, sharpening/clarifying, etc., and only apply these edits sparingly so that each photo looks realistic yet still visually appealing.

 

10 Take Your Time  

Real estate photography isn’t something that can be rushed—good photos take time (and lots of practice!) to perfect. Keep practicing and you’ll be on the level of pro in no time!   

 

Conclusion:  

If you’re just getting started in real estate photography or if you’re looking to brush up on your skills, these 10 tips will help you take your photos to the next level! 

Just remember to take your time, shoot in RAW format ,and use a wide-angle lens for best results.

 

Author’s Bio:

Timothy Ross is professional Illustrator and Real Estate Photographer. He’s the owner of TimmyRoss.com where he writes about everything in visual media, from Graphic Design to Photography.

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Picture This: The Best Digital Asset Management Solutions for Photographers https://designbeep.com/2022/07/29/picture-this-the-best-digital-asset-management-solutions-for-photographers/ Fri, 29 Jul 2022 10:04:22 +0000 http://designbeep.com/?p=78057 Digital asset management (DAM) solutions are vital for anyone who works in photography. But with a large number of options out there, narrowing down the field is not easy. That’s why we’ve put together this overview of what benefits you need to look out for, allowing you to find the right package for your needs and budget. So let’s get into it and explore the world of DAM for photographers. File storage & organization The main principles of digital asset management for photography are not only the storage of image files, but also the structured organization of the data in

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Digital asset management (DAM) solutions are vital for anyone who works in photography. But with a large number of options out there, narrowing down the field is not easy.

That’s why we’ve put together this overview of what benefits you need to look out for, allowing you to find the right package for your needs and budget. So let’s get into it and explore the world of DAM for photographers.

File storage & organization

The main principles of digital asset management for photography are not only the storage of image files, but also the structured organization of the data in a way that makes it easy to find and access.

The best DAM packages today allow for a range of assets to be stored alongside one another, embracing a bevy of file types from still snaps to high-res videos, and even CAD files.

Ideally you’ll choose a platform which is hosted in the cloud, rather than one which is reliant on local storage. This gives you the flexibility and scalability that are innate to cloud-powered services, as well as the cost-effectiveness these bring to the table.

Bear in mind that some DAM solutions, such as Adobe Bridge, are tied into a wider ecosystem of creative software. This is good and bad, with the upside being the unity and cohesion that comes with relying on a single vendor for everything, while the drawback being that you’ll be putting all your eggs in one basket, and might not be able to integrate cleanly with third party tools.

Branding & accessibility

A DAM setup isn’t just for internal use, and will frequently have to serve client-facing duties as you share photos and project assets externally.

If you want to do this in a way that emphasizes your business ethos and identity, then services like Brandfolder and Filecamp are worth considering. They allow you to customize the look of the platform so that it adheres to your corporate colors, and uses your logo.

Accessibility also comes into play here. You not only need to be able to make files available to those outside the organization, but also to alter access rights for individuals so that you don’t expose your entire file system to third parties.

Processing & editing

Batch processing, which allows you to apply changes to large numbers of files in a group rather than individually, is a selling point for some DAM products.

Some services, including on-premises platforms like iMatch, combine bath processing with image editing tools.

Even something as simple as supporting batch uploading for cloud-based solutions should be on your checklist when comparing packages.

In terms of native editing support, this is really a matter of preference. You might be happy with your standalone editing tools that you already use, and not require any more functionality of this kind within your DAM. 

If so, it’s worth looking out for platforms that focus on storage and file management, like the aforementioned Brandfolder, as well as alternatives like Photo Mechanic.

Final thoughts

Whether you are a solo photographer or a member of a creative team in an agency or business, dealing with digital images is easier if you’ve got a DAM solution on your side.

Don’t rush into this decision, but look at what tools you are already using and see how well these will integrate with prospective packages before you pull the trigger.

Also remember that some services are free to use, but with limited functionality, while others are priced at a premium, but offer additional bells and whistles. If in doubt, ask for recommendations from other professionals.

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