It is absolutely normal. Every profession has its terms and jargon. You would not get upset if you do not understand biologists so why become frustrated with yourself when you do not recognize the designer’s language on the spot?

If you are a beginner who wants to understand their classes better or a client who tries to understand why a designer will not accept the changes, here is the ultimate dictionary. You have 65 terms to discover from various aspects of graphic design:

– Basic Terms
– Colors Terms
– Typography Terms
– Images Terms
– File Formats Terms
– Logotypes And Branding Terms
– Creation Process Terms
– Techniques Terms

Basic Terms

Composition
A design consists of many elements and the way these elements are arranged is called composition. Great composition with smart hierarchy guides viewers through the design: for example, they see the header before they discover the description, and they look for details and key points at the end.

Alignment
Text or images can be left, right, or in the center. This positioning is called alignment.

Balance
Balance is about evenly distributing the elements of the design. The terms of symmetry, asymmetry, and radiality are also important here. Draw a central line: if elements on both sides are equal, it is symmetrical, if they are not, it is asymmetrical. In radial design, there is no central line but a central point and its branches, radiuses.

Bleed
Bleed is essential for graphic designs that will be printed later. It is difficult to influence the printing: there may be white space, rough edges, crooked edges. So if anything went wrong in printing, designers leave extra space outside of the planned format. It prevents designs from blank spaces or cutting off essential parts of the design. The space outside the planned format is called bleed and it does not contain any essential elements.

Grid
Designers use a grating: parallel vertical and parallel horizontal lines. It assures accurate design placement and balance.

The Rule Of Thirds
The most important parts of the design should be placed on the crossing of lines in the 3×3 grid. If the element is placed in the center, the viewer is less likely to notice other important parts of the design.

Scale
Scale is a size of an object, compared to another object. Scale is used to create a surprising effect when two objects are very different in real life but equal on the image. Designers can also highlight the importance of the object by making it bigger or its shyness by making it smaller.

Aspect Rate
The aspect rate is a ratio between length and height. It is used to fit designs in different screens, social media visuals, or prints.

White (Negative) Space
White space is also called negative space and it refers to blank space between elements. It is not necessarily white and can be a repeated pattern or a colored background. The main point is that viewers do not focus on such space.

White space is as important as any other part of the design. It separates groups, emphasizes important elements, and makes design lighter. Too little white space may result in too crowded design. Too much white space has a luxurious feeling to it.  

Colors Terms

Color Wheel
A color wheel is a visualization of the color spectrum fitted into a circle.

RGB
Red, green, and blue are combined together to create other colors. It is mainly used for screens.

CMYK
Cyan, Magenta, Yellow, Key/Black are combined together to create other colors. It is mainly used for print.

Hex
Every color is assigned a six-digit code, hex, so graphic designers can find it quicker in CSS, HTML, or design software.

Hue, Tint, Tone, And Shade
Hue is a pure color.
Hue + white = tint
Hue + grey = tone
Hue + black = shade

Palette
Palette refers to all the colors that are used in a design. Colors in the palette should look well together if you want to create an aesthetically-pleasing design.

Monochromatic
Tints, tones, and shades of a single color are used in a monochromatic palette.

Grayscale
Tints, tones, and shades of grey are used in a grayscale palette.

Analogous Colors
Colors that are next to each other on the color wheel.

Complementary Colors
Colors that are opposite of each other on the color wheel.

Triadic Colors
Three colors are evenly spaced on the color wheel. One color is dominant, and two others are accents.

Gradient
A color gradually turns into another color or becomes transparent.

Opacity
Opacity refers to the level of transparency. 100% opacity means the solid color, 0% opacity is completely transparent, invisible.

Saturation
Saturation refers to the level of intensity of a color. 100% saturation means vibrant colors, 10% saturation represents washed-out colors.

Typography Terms

Serif
In serif fonts, you can find thin lines at the ends of some letters. It is traditional and formal. This font is fitting for any element: logos, titles, main text, print.

Slab serif
In slab serif, you can find thick lines at the end of some letters. It is attention-grabbing and trendy. Designers use slab serif in logos and headlines mostly.

Sans serif
There are no lines at the ends of some letters. It is modern, clean, and simple. You can use it for logos, small text, titles.

Script
Script fonts are close to handwriting. They are elegant and sophisticated but are quite hard to read. The script can be used in logos and titles but is barely applicable to long texts.

Ascender
A part of a lowercase letter that is above the main body of the letter. For example, you can find ascenders in letters “f”, “t”, “d”, “h”, “k”, “l”, etc.

Descender
A part of a lowercase letter that is under the main body of the letter. Descenders can be found in letters “q”, “y”, “p”, “g”, etc.

Kerning
Kerning is the space between letters in one word. Naturally, there is equal spacing between letters. This equal spacing can look actually not equal because letters have different shapes and are meant to work more like puzzles. By kerning the letters we make them work together and create more pleasantly-looking words.

Leading
Leading is a space between two lines. If lines are too near each other, it will be harder to read the text. The same works if lines are too far apart. There is no perfect leading for every font since:

– different fonts have different letter heights
– pieces of content that require different leading. For example, lists and headlines usually have smaller leading
– if the background is not white, it is better to increase leading

Tracking
Tracking is the space between letters and words in the entire text. It is important for all-caps words, for example. The bigger the space between all-caps, the better. It is also harder to read words where letters are too crammed together.

Font Weight
Font weight is the level of sickness. Thin has a low font-weight and bold has a high one, for example.

Hierarchy
Hierarchy Includes headings, subheadings that help readers to navigate through the text.

Widow And Orphan
Sometimes there are lonely words or short lines at the beginning of the end of the column. They are detached from the rest of the text, grab unwanted attention, and are not aesthetically-pleasing.

Lorem Ipsum
Lorem Ipsum is a filler text that enables graphic designers to work on designs before they have the approved text copy.

Pull Quote
The text can be too long and designers create a pull quote, a short excerpt that highlights main thoughts.

Images Terms

Pixel
An image consists of numerous small squares called pixels. It is the smallest detail of a raster image.

Resolution
We often refer to the resolution as the quality of the image. When there are more pixels, the resolution is higher and an image is considered more high-quality.

Raster Image
A raster image consists of pixels. If you try to make it bigger, you will see every pixel at some point.

Vector Images
The base of vector images is mathematical formulas of geometric figures. Their quality does not suffer when you make it bigger but they are used mostly for line art graphics like logos and fonts because they literally consist of geometric figures and usually have only flat colors.

Stock Photos
If every graphic designer needed a photoshoot to create a visual, the process would be too costly and long. As for now, designers have access to stock photos made by third-party professional photographers. There are free stock photos (their number is very limited) and licensed ones.

File Formats Terms

AI
AI format was developed by Adobe Illustrator for vector images.

EPS
EPS (Encapsulated Post Script) is used for vector images as well. Designs in EPS are very high-quality which makes them perfect for printing logos, brochures, etc.

PDF
PDF (Portable Document Format) can be opened from any computer, tablet, or mobile, unlike file formats we mentioned before. Consequently, graphic designers use it to send previews to customers who do not have costly programs installed.

GIF
GIF or Graphics Interchange Format is used for animated raster images with transparent backgrounds. It supports a limited amount of colors (256) and has small file sizes.

JPEG
JPEG or Joint Photographic Experts Group is the most popular compressed file format for raster images that can be opened from anywhere. They are compressed, load quickly, and can not have a transparent background.

PNG
PNG (Portable Network Graphics) is a better version of GIF. It can have transparent backgrounds and offer great quality at the same time.

PSD
PSD (Photoshop Document) is a format for uncompressed raster images. Clients who do not have Adobe Photoshop installed will not be able to open this file.

Logotypes And Branding Terms

Abstract Mark
An abstract mark is a logotype type where the brand is represented by abstract images. The idea is conveyed through color and form. For example, Spotify has such a logo.

Emblem
The emblem is a logotype type when the name of the company is inside an icon or symbol. Starbucks’ logo is an example of this type.

Lettermark
In lettermark logotype, stylized letters come together to represent the brand. HBO serves as a famous example of this type.

Pictorial Symbol
The brand is represented by a non-abstract image in this type of logo. Apple uses an easily identifiable apple icon as its pictorial symbol.

Mascot
Some companies have animal mascots or famous representatives/founders that they put in the logo. For example, KFC actively uses Colonel Sanders, its founder, on the logo.

Wordmark
The name of the company is the logo itself, Google being the most well-known example of such a logo.

Style Guide
A brand has to be consistent in its style for better and quicker recognition. It includes the logotype, brand colors, fonts, etc. Guide tells about how to use logos right, includes the hexes of colors, and font names for headings, sub-headings, and main text. They are especially important when you hire UX/UI designers  or hire web designers.

Creation Process Terms

Thumbnail Sketch
It is the first draft of a designer. A thumbnail should be quick and preferably drawn by pencil. It is the stage where you narrow down millions of concepts to a couple of them.

Mock-Up
Mock-up requires more effort and is used to choose one out of a couple of concepts discussed in the thumbnail sketch stage.

Tight Comps
It is the final result, with checked color consistency, typography, etc.

Deliverables
Tight comps are changed to the format that the client can actually open and see on their computers, meaning no AI or PSD files, for example.

Techniques Terms

Color Theory
Color theory is used to create a special mood of the design and evoke a certain emotion. For example, red is a symbol of activity and energy and is widely used in calls-for-action on websites. Blue is a very calm color and yellow symbolizes happiness.

Knolling
Designers arrange different elements so that they have 90-degree angles. It creates the feeling of organization, neatness, and symmetry.

Blur
A blurred image is less clear and less attention-grabbing. If you do not want the text to be lost on the bright high-resolution image, blur the image.  

Skeuomorphism
Skeuomorphism refers to graphic designs that try to imitate real-life objects. Such visuals are as realistic as possible.

Flat
Flat is a minimalistic approach to graphic design, it usually has a lot of white space and bright colors. This approach is not trying to seem realistic at all, actively using two-dimensional images.

Bottom Line

Today you discovered 65 terms of graphic design, including definitions for colors, typography, images, file formats, logotypes and branding, creation process, and technique spheres.

The post Graphic Design Terms: Go-to Guide first appeared on Designbeep.

There are zillions of online platforms that allow you to select any template for images and videos. You can complement your favorite meme text on these images, add some parameters according to these memes and freely download it.

These meme generators allow you to create custom memes and later download them freely in your file formats. The final image must showcase your innovation and funny creativity. Just see these memes have a specific tone and attitude to show off an ideal joke to your audience.

Choosing the right font is extremely important to describe your meme. This selection is the primary step for your meme creation process. The ultimate appearance of your meme expresses your innovation and compels the audience to laugh. You will get a better response from your viewers, and they will give positive responses to your memes.

You might be again thinking that most memes have the same appearance.

Most of these memes are designed with the best meme maker font, and it provides you the luxury to build these creative memes on your own. There are many reasons why this typeface is ideal for creating memes, but before that, let me brief you about meme text font and its influence on the audience:

The Anatomy of Meme Text Font

Social media is the secret of having the best meme text font and its excessive usage. Nowadays, many people are hooked on social platforms because of their popular memes. Many people are looking around for their funny creations, and other are so many happenings on social media sites about this meme generation.

If you start editing your meme images, you have to understand the thinking of your audiences. The meme typefaces play a considerable role in increasing its popularity to make a perfect-looking meme. Sometimes many meme creators design the memes and their text whatever comes to their mind when they look around.

To proceed with the same scenario, you have to choose Impact Font to make these memes to impress your audience. You will get a better understanding of this type in this informative guide.
Most of the versions of this typeface are bold and provide a frank look to its viewers. Let’s get on with it and see how this typeface is best for creating funny memes.

Best Font for Memes

Many pro-meme-makers recommend that the most popular meme font is Impact Font. This sans-serif typeface is far the most classic font for generating memes. It was designed by Geoffrey Lee in 1965 to create handlines in a professional style.

Probably, impact font provides a brief appearance in bold formats; therefore, many meme creators adopted this typeface for their meme lovers. It is available on almost all the free meme generator online interfaces to customize the meme innovations.

You will find thick strokes with minimal design for meme fonts. These looks so classic and genuine on images that the viewer couldn’t recognize the fact behind the image and sight the poster of your words. This quality of Impact Font makes it really unique and widely popular for meme designs.

Reasons of How Impact Font Became a Standard

The Impact Font is the standard for making the best memes for your audience. Everyone is generating images with some text to laugh at people with their innovation. The final appearance of this typeface is so natural and genuine that you can relate your text with any scenario. This is the beauty of this meme text font, and whoever wants to create memes are looking for this typeface only.

Let me describe the use of Impact Fonts for meme makers in short points:

– 1. Check out all the Recent Global Events
For making an ideal meme, you must keep an eye on the most recent global events. You will get a perfect plan to target a chord which may be extremely helpful for making a meme. The most popular events must be seen, and people love to laugh at their fancy memes. So, you need to be aware of these events cautiously.

– 2. Choose Amusing Words for your Memes
You have to make your point of a joke in witty words. Your joke should be a sign of relief for your viewer to get out of everyday frustration. Most of the meme generators design the memes whatever they initially think or any joke first came into their mind. So, the meme creators have to pick amusing words for their memes.

– 3. Thinking Vs. Reality
The meme generator needs to compare their thinking with reality to get a perfect tone for their memes. The memes need to give a surprising or twisting response other than reality. This will help to catch the emotions of your viewers. You will notice that most of the meme creators target real-world scenarios and make a funny meme conflicting with this reality.

Impact Font set an excellent standard for this type of meme scenario, and people love to find their favorite memes in such situations with this typeface.

– 4. No Rules to Follow
Finally, there are no so-called rules or procedures to follow for standard memes fonts. You will find Impact Font always on the top in the latest trends for making original memes. Just use this typeface like a pro meme creator!

Final Thoughts

Here you will find all the information related to a classic meme font to create funny memes on different interfaces. You can use Impact Font to generate your all-time favorite memes to produce a better response from your audience.

The standard meme fonts matter a lot for your innovations. Your message should touch the emotions of your viewers, and in the case of memes, the audience must amuse by these memes.
To make the funniest and most timeless memes, you need to use Impact Font to show your audience your sense of humor.

We would love to see your response in the comments section about your favorite font for the generation of your favorite memes.

The post Best Meme Text Font – How to Create an Impact Font Meme? first appeared on Designbeep.

Great Typography is the point at which is in the pages of an arresting book. Yes, extraordinary arrangement of it needs to benefit with composing; yet the oil the powers this yearning to peruse is the configuration of the content. How the content streams on a page, its surface, dispersing, structure, mood, congruity, accentuation, and the positive and negative space all work together to bolster the content.

Definition and Meaning

Typography is the configuration and utilization of Typefaces as a method for correspondence. It is considered to have started with Gutenberg and the advancement of moveable sort. In any case, Typography has its roots in manually written letterforms. Typography includes everything from Calligraphy through advanced sort and sort on Web pages. It additionally incorporates sort creators who make new letterforms and in addition Designers and calligraphers who utilize the letters as a feature of their Designs. Typography utilizes Typefaces and the whitespace around and through them to make an entire Design.

Principles and Regulations

Typography is, just, the workmanship and system of masterminding sort. It’s vital to the task and abilities of a graphics designer and unlike most people think, it’s use is not just to make the words readable, it’s more than that.

It’s also very good to note that your decision on the type of Typeface to use and how you utilize it to function with your format, lattice, shading plan, outline topic thus on will have the effect between a decent, terrible and extraordinary configuration.
Great Typography is halfway down to innovative instinct, yet it’s difficult to wind up talented in typography without comprehension the essential standards of the specialty – regardless of the fact that you intend to break them.

Typeface Anatomy or Anatomy of Typography

Each Typeface is comprised of diverse components that recognize it from different Typefaces. Unless you are going to go into sort outline, Web Designers don’t for the most part need to know the specifics of Typeface Anatomy or Anatomy of Typography. The components you ought to be mindful of are:

Notwithstanding locales, for example, our own giving connections to the best free text styles accessible, however that doesn’t mean it’s not worth putting resources into paid ones. A typeface, similar to any type of configuration, is made by skilled workers over a significant stretch of time, utilizing the ability and probably the experience they have been sharpening for a long time.

Furthermore, the advantages of an efficiently composed textual style – different styles and weights to shape up a whole family, deliberately thought to be kerning sets, multi-dialect support with universal characters, expressive exchange glyphs in order to increase character and mixture to sort setting – they are not generally found in fonts that are provided for free.

1. The Size
No two typefaces were created the same. Some are quite wide and fat; while some of them are thin and tight. Therefore, words that are set up in different typefaces can cover a whole lot of space in that particular page

The stature of every character is known as its ‘x-tallness’ (just in light of the fact that it’s taking into account the letter ‘x’). At the point when you try to blend typefaces -, for instance, when you make use of an alternate face to mean a range of a particular consideration – it’s great and quite insightful to make use of those that share x-stature that is comparable. The breadth of every character is known as the ‘set width’ – which compasses the assemblage of the letter in addition to a space that goes about as a cushion with other letter.

The most widely recognized technique to gauge types is known as the point framework, which originated from the eighteenth century. A point is 1/72 inch. Twelve points makes 1 pica, which is a unit that is utilized to gauge section widths. Inches, millimeters, or pixels can also be used to measure type sizes.

2. Leading
Leading simply explains the perpendicular space which is between every lines of type. Popularly known as this because the strips of leads was initially utilized in separating line of type during the times of metal typesetting. In the case of coherent body texts which are very easy to read, the general guideline should be that your driving quality ought to be more noteworthy than the text dimension; anywhere in the range of 5/4 to 3/2 times.

3. Kerning and tracking
Kerning simply means the process by which the distance between two or more characters are adjusted to produce a pairing that is cordial. For example, in a case an uppercase “A” comes up against an uppercase ‘V’, then their corner to corner strokes are normally kerned to make the top left of V stays over the base right of ‘A’. Kerning is very much like, however not similar to, ‘tracking’; This simply explains the arrangement of each and every character.

4. Measure
The expression “measure” signifies the breadth of square of the content. If you are trying to get a suitable the ideal reading background, then it’s unmistakably a demanding thought.

5. Pecking order and scale
In the event that all type were of similar sizes, it will be quite hard to actually know the most vital information that is present on that page. To be able to direct the peruser, the headings are normally massive, the sub-heading is quite small, and body sort is even littler. The proportion is not by any means the only approach to portray a system that is progressive – this can also be gotten with dispersing, weight and shading.

1. Commonly used terms

Ascender: Any letter part that extended outside the limits of the x-stature of a set character.

Descender: Any letter part of a letter that falls underneath the gauge of a set character.

Stroke: The particular lines utilized in creating letterforms. Strokes are calculated by weight in light of how thin or thick the letters look. A few letters are made utilizing various stirs, while others just utilize a solitary stroke. The locution dates back to when all types were made using the hand and every stroke was made during the time pens were taken from paper.

Serif: These are the brief strokes that reach out from the letters. They mainly show up on the base and upper corner of character and also go from little and also square to huge and rather expand. Serif text styles allude to sort families that incorporate serifs on every character.

Sans serif: These are typefaces with the absence of serifs. Sans serif are called Gothic.

Stem: Stem is referred to as perpendicular full-length strokes that are in characters. This principle stroke can also be impeccably vertical, for example, in the character “T,” or maybe have a corner to corner inclination, similar to in letter “V.”

Tail: A tail is known as an end stroke that possess more of an enhancing vibe. Some match and mix the words tail and descender however it is good to note that tails do not generally need to fall beneath the gauge.

2. Terms in Jargon
When you truly begin discussing the particular sections of a letter, then you will start hearing other arrangement of lingo. While the vast majority of these terms are already known to the font designers and typographers, they are not usually known to the web designers.

Counter: These are the open distance inside the character strokes. These Counter spaces usually occur because of completely shut or somewhat shut letter shapes.

BOWL: The completely closed segment of a character made by lone or adjacent strokes.

Arm: This is a perpendicular or level stroke that just meets other strokes at a point and is open on the flip side.

Eye: The eye implies to a closed space within a letter structure, particularly that space within the letter e.

Crossbar or bar: This simply refers to as the level strokes in the middle of two letters. A crossbar is generally used to join focuses on a solitary stroke, for example, in the letter “e.” Crossbars unite separate strokes, for example, in the capitalized “A.”

Link: Link is a stroke that interfaces an alphabet which comprises of two dishes, for example, “g” in some typefaces.

Terminal: This the last point of a descender. A real terminal does exclude a serif; however, a teardrop terminal can be said to be an adjusted teardrop-formed serif on top of a descender.

3. Fonts
Everybody comprehends the meaning of a font. Be that as it may, do you truly know how they are calculated or what makes up a strong or consolidated type?

Point: An estimation of sort. There are said to seventy two points in 1 inch.
Consolidated type: Any kind of style that is created by the use of. Consolidated text styles can possess thick or slight strokes.

Strong or boldface: By the use of a heavier weight for every stroke of all typefaces which makes every letter to show up with more accentuation. Bolding alludes to all weight in a typeface which is quite thicker than the normal or general variation of the textual style.

Italic: The sloping or forward incline included in a typeface. Italics consist of slant or a blend of slant and cursive subtle elements.

Show text style: Typefaces utilized for expansive sort as a part of activities is called showcase sort. These typefaces don’t need to appear as something else textual styles than utilized somewhere else as a part of the task yet compare to the measure of content. Show textual styles are commonly utilized at 16 focuses or more prominent and are often seen in headers, banners and headlines.

Openface: Openfaces are known as fonts which compose of open ranges included in every letter. Openface textual styles will exclude bowls.

Conclusion

Understanding the dialect of type is an instrument that can help creators better speak with other inventive experts. Attempt to get yourself acquainted with sort language so you can talk the discussion as well as so you can likewise better comprehend the essentials of typography. Type is a key piece of all website design. Understanding it won’t just make you feel more certain about living up to expectations with others yet will likewise help you succeed in a mixed bag of configuration activities.

The post Anatomy of Typography first appeared on Designbeep.

Throwback to B.C times and you’ll learn of messages painted or etched into stone in caves and places where people lived and worked. It’s believed that formal writing actually originated around 3,500 B.C and was created by the Sumerians in Mesopotamia (now Iraq). They inscribed details of bills, inventories and records of births and marriages on clay tablets that stayed preserved for thousands of years before archaeologists dug them up.

The Egyptians developed this concept further, with hieroglyphics that told stories and recorded events with symbols and ideograms. The Phoenicians then went on to develop an alphabet which was adopted by the Greeks later. The Romans then adapted the written word to reflect their use of Latin – mainly used by the church or signage. The written word was shaped and changed over 100s of years by multiple societies.

Fast forward to the Middle Ages and writing had become a common form of communication. Texts are being transcribed into Old English and focus is put on presentation with neat lines of text and illustration.

The 1400s – Medieval ages – saw the introduction of moveable typefaces which significantly sped up writing but wasn’t particularly legible. In 1501, the italic typeface was born and was used to cram more words onto the page, as writing materials were costly.

Serif font was created in the 1700s and John Baskerville introduced those who could write to Transitional type. It was the preferred type for press work, as it was easy to read and set wide – so you’ll see lots of old advertisements from the time using it.

By this time, typography was relatively limited to advancements on the printing press. Writing by hand was still encouraged to be neat, with a preference for cursive or italic letters. The loops and swirls that we know best from when we try our hand at calligraphy were popular in letters and diary entries.

As time went on more and more fonts were introduced to the printing press from Copperplate Gothic and Goudy Old Style in the 1920s to Comic Sans in 1995 – one of the most hated fonts of our time. Computers became more commonplace, meaning the love for the handwritten word was lost for a little while, as we relied on Microsoft to create beautiful written texts for us.

However, this has all changed in recent years and the focus has shifted back to appreciate those who can handletter and create calligraphy style typography. Social media has seen a rise in accounts showing people how to create beautiful letters and signage has shifted back to a handwritten style. Typography has become personal again, no longer limited to machines and strict fonts.

Typography has also evolved to become more than a way of simply writing things down. Fonts and styles of writing can convey different meanings. Times New Roman is reserved for those who want to stay serious and look professional while Calibri or Arial are for everyday use. For those who want something a little different they turn to Lobster or Pacifico.

However, as well as the written word we’ve also seen a shift back to symbols again for communication. Emojis are commonplace in society and let us convey our thoughts and feelings with an image instead of writing out anything at all. The trend for infographics and visual data has seen us prefer to look at imagery to tell us what we need to know instead of lengthy texts. They say a picture is worth a thousand words – so it’s easy to understand why we may prefer them.

As technology advances, typography will too. It will be interesting to see where we go next.

The post The Evolution of Typography Trends first appeared on Designbeep.

Using Just the System Fonts

System fonts – surely you have those and they can be used. But why limit yourself only to the likes of Georgia, Arial and the like? The world of web design is ever transforming and it’s moving ahead in great strides every year. New fonts are also being introduced on a regular basis. Web fonts are also becoming extremely popular all over. So, there’s no reason why you should not use any of these to add more spice to your web page.

Not Assigning Any Fallback Font

You have used some of the best web fonts possible. And your site now appears awesome. So, is there anything else left that you must do when it comes to the typography design?
Ask yourself a simple question.
Have you considered any fallback font for the web fonts you have selected?
It might happen that the fonts that you have used as a part of the typography list of your site is not present in the repertoire of fonts of the viewer. In that case, the fallback fonts, which are web safe, can always come in handy.

So, what are these fallback fonts?
They are just what their name suggests. In case the viewer can’t see the fonts you have used, the fallback font functions as a reserve typeface. It has symbols for several Unicode characters. So, if the user doesn’t have the font in his system, they are shown in the fallback font. Hence, if you don’t assign those, you might lose out on many of the readers of your web page.
Here’s a quick look to Web Designer Wall example.

Not Using Enough Space

When it comes to typography, space is as important as the fonts. So, it is extremely important to use the right spacing while placing the content. In fact, the space can refer to:

Leading refers to the space between the lines of the web page. There is no specific formula for how much space you should use between the lines. In fact, it depends on a lot of things, including:

The font size needs to be selected properly. It shouldn’t be too small or too large.
Uniform spacing between the lines always appears good. The same holds true for tracking, which refers to the space between the words in a content. The kerning or the space between the alphabets in a word should be same throughout as well.
It is essential to use the space prudently. Because it’s an important task of the web designer to strike a balance between readability and aesthetics.

Not Following the Right Hierarchy

When it comes to typography, hierarchy has an extremely important part to play. In no web page, all the fonts should be of the same size. There is a simple guide to the hierarchy. The font size for the page title should be the largest. It should be followed by the headings in the body text. The sub-headings should be smaller than the heading, but larger than the body text, which should be the smallest in a web page.
If the hierarchy is not followed properly, it has a negative impact on the readability of the web page. The hierarchy of the fonts of a web page needs to be determined with the help of:

Different colors of fonts might also be used for the purpose.

Not Choosing the Right Contrast for Fonts

Typography doesn’t end with just the size, space and hierarchy of the fonts. You need to choose the color of the fonts prudently as well. And this really has an immense impact on the readability of the web page. Many of the web pages can’t be understood properly, as the fonts are not in sharp contrast against the background.
The different colors of the font can also be used to create hierarchy in the page. For example, a bright and captivating color can go perfectly with the headline, while the body text can have a dark shade. The hyperlinks in the text should also have a different color than the other parts of the page, so that they are easily visible. Moreover, you need to focus on the color of the text to ensure that your message has a perfect impact on your reader as well.

Conclusion

Why do you need to focus on the typography during web design? Because it’s an extremely important tool to connect with the readers of your web page. So, the more prudently you can use the fonts in the webpage, the better you are going to do that. And to achieve that, it is essential to get rid of these common typography mistakes that a lot of designers commit.

The post Top 5 Typography Mistakes Every Web Designer should Avoid first appeared on Designbeep.

Because of the level of global competition, it is more important than ever to pay for quality logo development, letterhead and other materials that can be used to present a compelling and unified business image to the world.

The majority of web sites are made cheaply, with poor quality logos . Do please bear in mind that just like with a business card printed on cheap, flimsy card stock, if it looks or feels cheap, prospective clients will be unimpressed. They may want a deal, but they want to be assured that they’ll receive a quality service.

Professional design speaks volumes… We’ve found some examples of classy, creative and eye-catching visual identities to provide an idea how much impact a brilliant design can have for your business and brand.

Today we are showcasing Erzsebet Square Identity. Erzsebet Square Identity is one of the most attractive touristic and recreational zones of Budapest’s inner city.This project is an Identity design and wayfinding system for Erzsébet Square.

The post Visual Identity and Branding Series : Erzsebet Square Identity first appeared on Designbeep.

You know,we are all surrounded with advertisements whether on TVs or magazines or even on streets.
Without a doubt,advertising is the best solution to communicate ideas about new released products or services to potential customers.A successful advertisement campaign can take a company a step further so we can say advertising is the most effective way in promoting your message.

There are many important design elements to consider when creating and ad and effective use of typography is one of them.
Here is a great collection of ads with interesting and eye catching typography.

A Journey to Zero

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Home Safety Action Week

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Dermodex

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Anatomy of a great idea

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Kiss Radio

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Nike Italy

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Optimum Health Gym

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The Phantom, Love Never Dies

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Philharmoniker Hamburg

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McDonald’s McFlurry: Mona

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MTV: Happy End

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Brighton Language School: Espanol

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Voyages-Sncf.com: Other time

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Brighton Language School: Deutsch

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Into1: One, Work

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NIKE ACG 20th birthday: Strut

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Joe

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Think Green

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Scrabble for Iphone

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Grand and Toy

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Jane

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Hugo

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Australia Post: Hug

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Huawei Ideos X1: Finger Fun

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The post Beautiful Examples Of Typography In Advertising first appeared on Designbeep.

TheLogoCompany created a great abd useful infofographic for typography lovers.The infographic shows some technical terms and details associated with type and explains the meaning of each term in simple, plain English, that anyone can understand.

The post Typography And Font Deconstruction [Infographic] first appeared on Designbeep.

Website typography is no superficial thing. In addition to affecting branding and the aesthetics of a site, typography, according to numerous studies conducted since 1929, has a psychological effect on users, which can affect site traffic and product conversion rates.

Return traffic, organic linking and successful calls to action are often the result of a site’s chosen type proving effective in personality, mood influence and presentation. For websites, typography can strategically convey subconscious messages, emotion, principles and ethics, in addition to literal meaning. It may seem strange or unbelievable, but research shows that people can have their moods and behaviors manipulated by the sight of certain font and icons. All this can play a role in bounce rates and length of visits on a website, depending on if the font attracts or repels.

Choosing typography is, therefore, one of the most fateful decisions a company and its web designers can make. Typography is more than simply the style of the font. It includes font size, font color, contrast, accents such as bold or italic lettering, spacing, juxtaposition, the addition of non-traditional characters and even logos designed to be used alongside font. All these facets merge to create a visual presence for the website that has the following consequences.

Branding

Successful companies do not change their typography on a whim. Often, the initial typography seeps into the consciousness of the market and its customers, lasting as long as the business itself. Web designers and website owners should take heed, selecting typography that is crafted to endure so that readers begin to identity with a reliable and unshifting brand. Changing typography in the midst of a popular run with visitors can be unsettling and ruin a website experience for loyalists; it can make some readers question whether they still identify with the site or get the same “feeling” from the site as they once did. In the Web world, the digital atmosphere is everything. Designers can’t provide readers or customers with physical atmosphere marked by carpet, drapery or lighting, but they can provide the illusion of atmosphere through site design and brand typography, hopefully styled with such impact that it evokes the true spirit of the company.

Typography as Psychology

The reason is typography works so well to create atmosphere and convey messages to readers is first and foremost because letters and characters on a page affect legibility and readability. Not all type is easy to decipher and read. If a website provokes eye strain or requires too much effort from readers, they might leave the site and associate negative feelings with that website, according to typography researcher and Microsoft psychologist Kevin Larson.
If readers find the type pleasant, Larson believes, they might become so engaged in what they are reading that they spend more time on the website than intended. Think of what that could mean in terms of increased exposure to company products, services, articles and advertising.
In addition to just staying on the site longer, clicking more pages and reading more, typography even affects readers after they leave, Larson found. He reported that people can walk away from a website elevated in mood or creativity and associate those positive reactions with the site. Conceivably, visiting a site daily could provide a habitual fix for a reader as strong as caffeine or as unpleasant as bitter vinegar.

The Duty of the Web Designer to Test Typography

Since typography can be so powerful, finding the right stylistic type can be overwhelming. Unfortunately, there’s no one formula that proves successful always — and even if there were, it would be useless because branding relies on distinctiveness not mimicry and formula. Designers wanting to be successful with typography should assemble a small group of test readers who can give feedback on any new type or original type being chosen for a web client.

The post The Importance of Typography in Web design and How It can Affect Traffic to Your Site first appeared on Designbeep.

If you know what I am talking about and would love to know where to see the best typography on Pinterest, check out these 10 designers and their boards.

Igor Ovsyannykov

This guy won me over when I saw his Harry Potter tribute and 404 design boards. It wasn’t until later that I saw his typography board, which I found (almost) just as awesome. There are more than 300 pins, and he has more unique samples than many other boards.
Visit Igor’s Pinterest Board

Jeff Andrews

Oregon-based designer Jeff Andrews has a varied and well-used Pinterest board that shows both his work and his inspiration. His typography board is one of his largest, and he has some really fantastic modern designs. Some of them are product fonts, but most appear to be website or logo specific – and very cool.
Visit Jeff’s Pinterest Board

Mike Jones

I love the fonts on his Good Type board, but I also love his other boards that feature creative typography as part of larger designs. There are a few I have never seen before, which is saying something, considering my obsession with text design.
Visit Mike’s Pinterest Board

Dan Denney

I usually go to this guy for his packaging designs. But I would be seriously remiss if I didn’t mention his huge and really cool Typography and Font Love board. I like that he doesn’t stick to a particular style and, instead, has an eclectic selection.
Visit Dan’s Pinterest Board

Hrvoje Grubisic

Even though it is small, this is one of my favorite boards on Pinterest. Every bit of typography is vintage, with bottles, posters and stamps, among others. They are genuine rather than reproduction typography designs, which makes it special.
Visit Hrvoje’s Pinterest Board

Russ Burtner

More on the trendy and edgy style of things, there are some great fonts on the Typography board here, especially in black and white. If you want something really modern, this is one inspiring board.
Visit Russ’s Pinterest Board

Paula Cevasco

This is mostly web and mobile web design pictures. But some really cool fonts are scattered here and there. Others are shown on the site designs themselves, and it is worth checking it out.
Visit Paula’s Pinterest Board

Niki Blaker

This is another one of my favorite boards, and all the fonts are quality. Every single one is creative, well made, cool and fun. Some are even odd. I follow this one and always look forward to a new piece being put up.
Visit Niki’s Pinterest Board

Steve Kamn

Every pin is pretty cool, especially the “metal work” fonts. Since he has a good eye, I am hoping he posts more pretty soon.
Visit Steve’s Pinterest Board

Maria Fidalgo

This is one of the best collections of more than 200 pins. I especially love the horror and science-fiction fonts that are found here, though there are many other genres, as well.
Visit Maria’s Pinterest Board

Conclusion

The post 10 Pinterest Boards for Typography Inspiration first appeared on Designbeep.