The business landscape is changing at a rapid pace. Companies and businesses are moving toward different marketing techniques that can make them yield profits like never before. Businesses are trying everything from digital marketing to accurate brand placement to achieve a competitive edge. Although, the results might vary for each business when implementing different marketing ideas. But one thing that remains constant is the sheer importance of an alluring logo design. 

Let’s be honest; logos are a crucial part of the business identity. Every element in the design, like color, shape, and font, uniquely speaks about the business entity. It’s why notable brands like Nike have taken away such a huge market share.  Besides other marketing aspects, logo design has been pivotal in its success as a renowned brand. 

The Important of a Compelling Logo Design for Business

It doesn’t matter whether you are running an offline business or an online store; logos can help you thrive. A logo is the most visible part of a business. It lets clients understand your brand language and relate to your ideas. 

Having a compelling logo design sends a clear message to the clients. It works as a source of inspiration and reflects your commitment to your business. It’s important to understand that your logo should have all the attributes that connect with your audience. It should be a medium that you can use to tell your brand’s story to the world. 

One thing that many businesses tend to forget is the need to make your business logo memorable. It’s the only way to keep your customers attached to your business. The logo for your company or business should be simple yet memorable. Customers must be reminded of your brand’s values when they spot your logo. 

Investing in an engaging logo design is the only way to achieve this. It will help you generate business and connect with the audience. 

How Professional Logo Design Can Elevate Your Business Branding

There’s no denying that branding has become essential for all kinds of businesses. But over the years, the true meaning of branding has evolved for different enterprises. Today, businesses treat branding as a part of their persona. This allows them to connect with their audience and creates a loyal fan base. 

Yes, there are many other ways to market a brand, but the importance of a logo remains persistent. A logo design can have a great impact on the perception of your brand. In some cases, it can drastically impact the decisions of your clients. 

Let’s understand this through an example. A few years ago, GAP, the clothing giant, attempted a brand refresh. It included a new range of clothing options with a refreshed logo design. But, things didn’t work out for the brand, and they had to revert the decision. Do you know the reason why? The brand’s audience refused to accept the logo refresh as they were used to the existing brand identity. 

The design of your brand’s logo can play a key role in elevating your branding. It can award you loyal clients and make your sales skyrocket. It’s safe to say that logo is the face of your business. It holds power to make or break your brand’s identity. So, investing in quality logo design services is essential to create a lasting impression.

The Need for Professional Logo Design for Businesses 

An engaging logo can do more than you can imagine for a brand. It can not only help you uniquely market your business but can help you attract more customers. Many business owners forget that a logo is crucial to narrate your brand’s story. Customers love to shop from brands that have an origin story. Your logo can become a medium for them to connect with your journey. 

Here are a few key benefits of an engaging logo Design for your business. 

• Builds Your Brand Identity

A professional logo design can be pivotal in establishing your brand’s identity. It can help clients to understand the philosophy around your business idea. An engaging logo is the most efficient way to present your ideas. You can see it as an opportunity to make your brand speak to the world. In the long run, it can help your business to grow and generate more profit.  

• Sets You Apart

It’s crucial to understand that your logo must be as unique as your business. An engaging logo design can be your way to make your venture stand out from the rest. It should have all the elements that narrate the tale of your business. A logo is one of the most powerful tools for business marketing. Investing in a compelling logo design can allow your audience to connect with your brand. Logos and other marketing ideas can help you achieve favorable results in the future. 

• Encourages Brand Loyalty

What comes to your mind when you think of the word brand loyalty? For the majority, it has a direct link with customer satisfaction. But there’s a lot more to it. A professional logo design can help businesses achieve brand loyalty. For instance, if a customer receives great value from your brand, they will instantly connect value to your logo. This means they will most likely think of satisfaction and quality when they see your logo.  All these attributes combined can provide your business with a loyal customer base. 

• Revenue Generation 

Today, every business wants to make money one way or the other. Here’s when a great logo design can make things work for you. Customers who connect your logo with quality are most likely to return. This means your business can generate more sales and make more money. 

We live in a world where brands have minted billions of dollars solely because people could connect their logos. Everyone has taken their slice of the cake, from Mcdonald’s to Adidas, thanks to a memorable logo design. It might sound like a dream for some people, but creating the perfect logo design isn’t that difficult. All it needs is a vision and a logo design service that understands your needs. 

Are you looking for a logo design company that can help you take your brand to new heights? Dallas SEO Pros has got you covered. We are home to expert logo designers that can help you build a brand that connects with your targeted audience. Our Dallas logo design services go beyond perfection as we concentrate on your needs. We offer services that are not only affordable but can help you develop a brand persona that allows you to generate remarkable profits.

So, what are you waiting for? Get in touch today and start your brand’s journey now.

The post Standing Out in a Crowd: How Professional Dallas Logo Design Can Elevate Your Business Branding? first appeared on Designbeep.

In addition, having a bright emblem firm can easily attract any client at least just to draw attention to it. So without a cool logo, your brand is unlikely to be successful. And if you also have it in one of the 2022 trending styles, your chances of success will increase tenfold!

Logo Trends 2022

Minimalism and originality, restraint, and playing against the rules – logo trends 2022 combine a variety of directions. And now we’ll get to know them closer.

Style of the ’90s

Today, trends of the 90s are back not only on the fashion catwalks but also in graphic design. This manifests itself in bright colors, abstract geometry, and whimsical patterns. For text logos, you can safely use non-standard combinations of fonts, bold shadows, and contrast outlines. This style suits brands that want to attract attention and are not afraid of innovation. Representatives of the trend – Trolli, Mr. Men Little Miss, Just Dance 2022, and others.

Negative space

To use negative space creatively, think about how to integrate the symbol of your business between letters or inside one of them. This will help reinforce the logo’s message without making it visually complicated. Also, ambiguity attracts attention and makes you hold your gaze. Which means it’s better to remember the brand. Representatives of the trend – Criteo, Newsy, Festik.

Experiments with fonts

When applying this technique, it’s important to strike a balance between creative and marketing goals. Despite its creativity and uniqueness, the logo should convey the right message, resonate with your audience and remain readable. Otta, Lorenz and Olympia are trendsetters.

Layering of elements

Overlays make the image deeper and more three-dimensional, helping to set accents and show the connection between the elements. To use the overlay effectively, focus on the message you want to convey with it. Representatives of the trend – CupRus, Momentive, Izzi.

Bright colors

Laconic

Such a logo allows you to quickly read the essence of the brand, it is easy to remember and recognize it. Technical advantages include the ability to display the logo on any media and in any size without loss of quality. In addition, a minimalistic icon is considered to be timeless, which means it will not require updating for a long time to come. Representatives of the trend are Yandex, Swivel, and Hungry Harvest.

Geometric Figures

On the one hand, the basic elements of geometry are associated with clarity, structure, and restraint. On the other hand, their combination allows for a creative approach to the process: the use of saturated colors and the creation of unusual combinations of shapes. Representatives of the trend are FRVR, Renault, Jotform.

Tricks with signs

Work with signs – a way to quickly and easily modernize the identity and attract attention to it. Such logos look laconic and informal at the same time, making you look at them longer. Representatives of the trend – MOOC, KeyLoop, ZIP.

Gradient

It is important to remember that the general rule for modern gradients is smoothness and delicacy. At the same time, the trend allows the boldest experiments. Color transitions can fill the entire logo or create accents in individual components: the symbol, the background, the inscription. The gradient can vary between shades of the same color or several contrasting colors. Representatives of the trend are Partymania, Payoneer, Canva.

Optical illusion

A good logo has several levels of meaning and shows: The simple shape is not always what it looks like. When the parallelepiped turns into an “m,” it’s an optical illusion.

On a visual level, working with shapes, colors, and perspectives in a logo creates a three-dimensional effect. And on the semantic level, it makes people see such images differently than “flat” logos. The creation of optical illusions creates unlimited space for expressing meanings and helps to remember a brand better. Representatives of this trend – Unity, NatWest, MajorKey.

Conclusion

To succeed, brands need to be flexible and adaptive, including in the creation of corporate identity. Whatever your business, you can find solutions for yourself among the 2022 trends. Don’t forget that you don’t have to blindly follow design trends or radically change your logo: find ideas that work for you and think about how to integrate them into your identity.

The post Logo Design Trends 2022 first appeared on Designbeep.

It is absolutely normal. Every profession has its terms and jargon. You would not get upset if you do not understand biologists so why become frustrated with yourself when you do not recognize the designer’s language on the spot?

If you are a beginner who wants to understand their classes better or a client who tries to understand why a designer will not accept the changes, here is the ultimate dictionary. You have 65 terms to discover from various aspects of graphic design:

– Basic Terms
– Colors Terms
– Typography Terms
– Images Terms
– File Formats Terms
– Logotypes And Branding Terms
– Creation Process Terms
– Techniques Terms

Basic Terms

Composition
A design consists of many elements and the way these elements are arranged is called composition. Great composition with smart hierarchy guides viewers through the design: for example, they see the header before they discover the description, and they look for details and key points at the end.

Alignment
Text or images can be left, right, or in the center. This positioning is called alignment.

Balance
Balance is about evenly distributing the elements of the design. The terms of symmetry, asymmetry, and radiality are also important here. Draw a central line: if elements on both sides are equal, it is symmetrical, if they are not, it is asymmetrical. In radial design, there is no central line but a central point and its branches, radiuses.

Bleed
Bleed is essential for graphic designs that will be printed later. It is difficult to influence the printing: there may be white space, rough edges, crooked edges. So if anything went wrong in printing, designers leave extra space outside of the planned format. It prevents designs from blank spaces or cutting off essential parts of the design. The space outside the planned format is called bleed and it does not contain any essential elements.

Grid
Designers use a grating: parallel vertical and parallel horizontal lines. It assures accurate design placement and balance.

The Rule Of Thirds
The most important parts of the design should be placed on the crossing of lines in the 3×3 grid. If the element is placed in the center, the viewer is less likely to notice other important parts of the design.

Scale
Scale is a size of an object, compared to another object. Scale is used to create a surprising effect when two objects are very different in real life but equal on the image. Designers can also highlight the importance of the object by making it bigger or its shyness by making it smaller.

Aspect Rate
The aspect rate is a ratio between length and height. It is used to fit designs in different screens, social media visuals, or prints.

White (Negative) Space
White space is also called negative space and it refers to blank space between elements. It is not necessarily white and can be a repeated pattern or a colored background. The main point is that viewers do not focus on such space.

White space is as important as any other part of the design. It separates groups, emphasizes important elements, and makes design lighter. Too little white space may result in too crowded design. Too much white space has a luxurious feeling to it.  

Colors Terms

Color Wheel
A color wheel is a visualization of the color spectrum fitted into a circle.

RGB
Red, green, and blue are combined together to create other colors. It is mainly used for screens.

CMYK
Cyan, Magenta, Yellow, Key/Black are combined together to create other colors. It is mainly used for print.

Hex
Every color is assigned a six-digit code, hex, so graphic designers can find it quicker in CSS, HTML, or design software.

Hue, Tint, Tone, And Shade
Hue is a pure color.
Hue + white = tint
Hue + grey = tone
Hue + black = shade

Palette
Palette refers to all the colors that are used in a design. Colors in the palette should look well together if you want to create an aesthetically-pleasing design.

Monochromatic
Tints, tones, and shades of a single color are used in a monochromatic palette.

Grayscale
Tints, tones, and shades of grey are used in a grayscale palette.

Analogous Colors
Colors that are next to each other on the color wheel.

Complementary Colors
Colors that are opposite of each other on the color wheel.

Triadic Colors
Three colors are evenly spaced on the color wheel. One color is dominant, and two others are accents.

Gradient
A color gradually turns into another color or becomes transparent.

Opacity
Opacity refers to the level of transparency. 100% opacity means the solid color, 0% opacity is completely transparent, invisible.

Saturation
Saturation refers to the level of intensity of a color. 100% saturation means vibrant colors, 10% saturation represents washed-out colors.

Typography Terms

Serif
In serif fonts, you can find thin lines at the ends of some letters. It is traditional and formal. This font is fitting for any element: logos, titles, main text, print.

Slab serif
In slab serif, you can find thick lines at the end of some letters. It is attention-grabbing and trendy. Designers use slab serif in logos and headlines mostly.

Sans serif
There are no lines at the ends of some letters. It is modern, clean, and simple. You can use it for logos, small text, titles.

Script
Script fonts are close to handwriting. They are elegant and sophisticated but are quite hard to read. The script can be used in logos and titles but is barely applicable to long texts.

Ascender
A part of a lowercase letter that is above the main body of the letter. For example, you can find ascenders in letters “f”, “t”, “d”, “h”, “k”, “l”, etc.

Descender
A part of a lowercase letter that is under the main body of the letter. Descenders can be found in letters “q”, “y”, “p”, “g”, etc.

Kerning
Kerning is the space between letters in one word. Naturally, there is equal spacing between letters. This equal spacing can look actually not equal because letters have different shapes and are meant to work more like puzzles. By kerning the letters we make them work together and create more pleasantly-looking words.

Leading
Leading is a space between two lines. If lines are too near each other, it will be harder to read the text. The same works if lines are too far apart. There is no perfect leading for every font since:

– different fonts have different letter heights
– pieces of content that require different leading. For example, lists and headlines usually have smaller leading
– if the background is not white, it is better to increase leading

Tracking
Tracking is the space between letters and words in the entire text. It is important for all-caps words, for example. The bigger the space between all-caps, the better. It is also harder to read words where letters are too crammed together.

Font Weight
Font weight is the level of sickness. Thin has a low font-weight and bold has a high one, for example.

Hierarchy
Hierarchy Includes headings, subheadings that help readers to navigate through the text.

Widow And Orphan
Sometimes there are lonely words or short lines at the beginning of the end of the column. They are detached from the rest of the text, grab unwanted attention, and are not aesthetically-pleasing.

Lorem Ipsum
Lorem Ipsum is a filler text that enables graphic designers to work on designs before they have the approved text copy.

Pull Quote
The text can be too long and designers create a pull quote, a short excerpt that highlights main thoughts.

Images Terms

Pixel
An image consists of numerous small squares called pixels. It is the smallest detail of a raster image.

Resolution
We often refer to the resolution as the quality of the image. When there are more pixels, the resolution is higher and an image is considered more high-quality.

Raster Image
A raster image consists of pixels. If you try to make it bigger, you will see every pixel at some point.

Vector Images
The base of vector images is mathematical formulas of geometric figures. Their quality does not suffer when you make it bigger but they are used mostly for line art graphics like logos and fonts because they literally consist of geometric figures and usually have only flat colors.

Stock Photos
If every graphic designer needed a photoshoot to create a visual, the process would be too costly and long. As for now, designers have access to stock photos made by third-party professional photographers. There are free stock photos (their number is very limited) and licensed ones.

File Formats Terms

AI
AI format was developed by Adobe Illustrator for vector images.

EPS
EPS (Encapsulated Post Script) is used for vector images as well. Designs in EPS are very high-quality which makes them perfect for printing logos, brochures, etc.

PDF
PDF (Portable Document Format) can be opened from any computer, tablet, or mobile, unlike file formats we mentioned before. Consequently, graphic designers use it to send previews to customers who do not have costly programs installed.

GIF
GIF or Graphics Interchange Format is used for animated raster images with transparent backgrounds. It supports a limited amount of colors (256) and has small file sizes.

JPEG
JPEG or Joint Photographic Experts Group is the most popular compressed file format for raster images that can be opened from anywhere. They are compressed, load quickly, and can not have a transparent background.

PNG
PNG (Portable Network Graphics) is a better version of GIF. It can have transparent backgrounds and offer great quality at the same time.

PSD
PSD (Photoshop Document) is a format for uncompressed raster images. Clients who do not have Adobe Photoshop installed will not be able to open this file.

Logotypes And Branding Terms

Abstract Mark
An abstract mark is a logotype type where the brand is represented by abstract images. The idea is conveyed through color and form. For example, Spotify has such a logo.

Emblem
The emblem is a logotype type when the name of the company is inside an icon or symbol. Starbucks’ logo is an example of this type.

Lettermark
In lettermark logotype, stylized letters come together to represent the brand. HBO serves as a famous example of this type.

Pictorial Symbol
The brand is represented by a non-abstract image in this type of logo. Apple uses an easily identifiable apple icon as its pictorial symbol.

Mascot
Some companies have animal mascots or famous representatives/founders that they put in the logo. For example, KFC actively uses Colonel Sanders, its founder, on the logo.

Wordmark
The name of the company is the logo itself, Google being the most well-known example of such a logo.

Style Guide
A brand has to be consistent in its style for better and quicker recognition. It includes the logotype, brand colors, fonts, etc. Guide tells about how to use logos right, includes the hexes of colors, and font names for headings, sub-headings, and main text. They are especially important when you hire UX/UI designers  or hire web designers.

Creation Process Terms

Thumbnail Sketch
It is the first draft of a designer. A thumbnail should be quick and preferably drawn by pencil. It is the stage where you narrow down millions of concepts to a couple of them.

Mock-Up
Mock-up requires more effort and is used to choose one out of a couple of concepts discussed in the thumbnail sketch stage.

Tight Comps
It is the final result, with checked color consistency, typography, etc.

Deliverables
Tight comps are changed to the format that the client can actually open and see on their computers, meaning no AI or PSD files, for example.

Techniques Terms

Color Theory
Color theory is used to create a special mood of the design and evoke a certain emotion. For example, red is a symbol of activity and energy and is widely used in calls-for-action on websites. Blue is a very calm color and yellow symbolizes happiness.

Knolling
Designers arrange different elements so that they have 90-degree angles. It creates the feeling of organization, neatness, and symmetry.

Blur
A blurred image is less clear and less attention-grabbing. If you do not want the text to be lost on the bright high-resolution image, blur the image.  

Skeuomorphism
Skeuomorphism refers to graphic designs that try to imitate real-life objects. Such visuals are as realistic as possible.

Flat
Flat is a minimalistic approach to graphic design, it usually has a lot of white space and bright colors. This approach is not trying to seem realistic at all, actively using two-dimensional images.

Bottom Line

Today you discovered 65 terms of graphic design, including definitions for colors, typography, images, file formats, logotypes and branding, creation process, and technique spheres.

The post Graphic Design Terms: Go-to Guide first appeared on Designbeep.

If you are like most business owners, you created your brand name first, which lets you piggyback off the brand name to develop a memorable logo that attracts the attention of customer prospects. Think of the memorable logo created for Manchester United to get a good idea about what defines the right logo for your business.

A logo represents one or more symbols and/or a group of letters that provides consumers with a unique and consistent way to identify with your company. Some marketers refer to a business logo as the most influential element of marketing. We’re not sure we want to go that far, but one thing is for sure.
You should learn how to choose the right professional designer logo for your business.

Why Does Your Business Need a Logo?

A well-conceived logo attracts interest in your business. It builds trust, as well as keeps your brand in the minds of potential customers.

For example, your business designs an attractive logo that has boosted the amount of traffic that comes into your store. You can broaden the appeal of your logo by adding it to promotional products.
Be sure to envision how the logo will translate when printed on an item. Go Promotional suggest that mugs and drinkware among the top 5 most popular promotional items. When the next community event is held, you hand out the mugs and drinkware as complimentary gifts to the people that visit your booth.

Have you ever chosen one company over another company because a logo made the first company appear more legitimate? That in a nutshell describes the importance of creating a logo for your business.

What Are the Different Types of Logos?

Knowing the different types of logos can help you design the right one for your business. First, a text-only logo works well for businesses that include a family name. This type of logo typically presents a simple design by letting the text do all the talking. Second, a monogrammed logo uses your company name in a creative way to establish a presence for your brand. Monogrammed logos are popular marketing messages placed on apparel. Third, a combination of a symbol and text words like Manchester United has done with its logo can leave a positive lasting impression on customer prospects.

Designing the Right Logo for Your Business

You do not have to make a logo design decision on your own. Working with an experienced logo designer can help you create the ideal logo for your business.

Whether you go it alone or hire an expert, you should consider the following factors to design the perfect logo.

– Colors
We have emotional attachments to certain colors. In the UK, we are attracted to a logo like the one created for Manchester United because of the bold combination of orange and yellow colors. Placing the colorful mystical symbol at the center of the logo is also a prominent feature that attracts interest.
Each color is associated with one or more attributes. For example, blue is often linked to trust, calmness, and dependability. Red evokes action, passion, and energy. Think about what you want your customers to feel when they see your logo. You should be able to come up with a color scheme that matches their preferences.

– Use a Symbol That Defines Your Brand
The World Wildlife Fund created a popular and memorable logo that features a giant panda at the center of the image. A panda is a perfect symbol for the World Wildlife Fund because the animal has historically struggled to maintain a sustainable large population. The panda logo followed by WWF provides the World Wildlife Fund with a highly effective way to connect with potential donors.

– Pick the Right Font
You should select a font the completes the appearance of your logo. Four fonts appear on logos more often than other types of fonts.

– Serif-A chic and timeless font that works well for established businesses.

– San Serif-Presents a clean, modern look that works well for high-tech brands.

– Script-Reminds us of handwriting, which gives this font a personable appearance.

– Display-decorative font used to evoke a hint of nostalgia.

Ideas to Get Your Logo Noticed

You should spread your logo like the sun spreads its rays. The type of business that you run will determine how you leverage your newly created logo. You can place your logo on complimentary items such as the mugs and drinkware that we mentioned earlier. Another effective promotional product for your logo is apparel, especially apparel worn outdoors. Of course, you want your logo to shine at your business. Place on a window located at the front of your business, as well as at the area where you check out customers.

Work With an Expert

If you do not have the design chops to create a memorable business logo, reach out to a promotional expert to get the job done right. You can contribute to the project by explaining what your brand represents. Then, the designer starts working on a logo that remains one of your most important marketing tools for years to come.

The post How To Choose The Right Logo For Your Business first appeared on Designbeep.

1. Understand colors

The right color combinations blend to create a visual representation of your company’s values and personality. The perfect design color scheme is versatile and should still function properly in its grayscale version to deliver its meaning and communicate ideas.

2. Know your brand

Your logo should communicate your brand’s personality. Once you identify what your brand is all about, find out what makes you stand out. Determine why you’re in business and what your values are. Remember to factor in your target audience’s needs when creating your logo design. Come up with a buyer persona to determine who the target audience is. This will help you create a logo that resonates with your brand.

3. Be careful with fonts

The fonts you choose are determined by what your business deals in. They should firmly bring out your brand. Any mismatch between your chosen typeface and your brand personality will send the wrong signals, misleading potential clients. Consider having your fonts personalized to make your logo design stand out. You may also use free high-quality fonts available on the internet.

4. Check out your competition

Checking out your competitors helps you figure out what you can do differently to stand out. It enables you to avoid copying your competitors, helping you set your brand’s unique foundation. Additionally, checking your competitor’s logo design gives you an idea of what your target audience is accustomed to. It also helps you identify and build up distinct selling points through your design.

5. Find your design inspiration

Finding a logo design inspiration is probably the most challenging part of the designing process. Consider holding brainstorming sessions, then narrow down the best logo ideas. To get the most out of a brainstorming session, set rules and stick to them, think like the audience, and involve others like your employees, friends, or business partners. You may also make a mood board consisting of a collection of images you’re attracted to, such as color combinations, logos, and illustrations or graphics. This will help reflect the design features and style that appeal to you.

6. Select a design style

When creating a logo design, isolating the different elements that go into the creative process, such as colors, shapes, graphics, and typography, and determining what each can do for your brand will help you have a systematic approach. The design you choose should reflect your brand. Some design styles to choose from include classic, retro or vintage, modern or minimal, fun and quirky, and handmade. Try mixing and matching different styles to find one that perfectly suits your brand.

Endnote

A perfect logo design is instrumental to the success of any business. These tips will help you design a logo perfect for your business.

The post Tips for Designing the Perfect Business Logo first appeared on Designbeep.

It’s worth noting that logos are more than just a representation of your company or brand. They are also one of the most effective tools for marketing you are ever going to get, for good reason. They are much easier to remember, could be associated immediately with your products and services, and would stick in people’s memories. It’s much easier for customers to evoke your logo than your company’s name, and it can affect their buying habits. To make this possible, you can use websites such as Logo.com to obtain a unique and high quality logo design.

KISS Method

One of the most important rules when it comes to making logos is to make them as simple as possible. This is where you follow the KISS method or Keep It Simple Silly! The concept is easy enough to follow in that you should make your logo easy to make, understand, and replicate. Think of the most popular brands of today and you will see that most of them are intersecting or re-shaped letters.

There are also logos that are a visual or physical representation of their brand, model, corporation, or enterprise. One of the most famous is the Jaguar line of luxury vehicles, which has an actual statuette of the large cat. Another example is the Mustang brand of American muscle cars with the iconic horse stamped on the grill of the vehicle. This makes both car brands easy to remember and adds to their appeal because they are considered status symbols.

Make It Bold and Vibrant

You will want to make your logo as bold and vibrant as possible, and you can start with the design. Ask yourself what kind of message you want to send with the logo that you will make. Who are you targeting and how will they react to your logo? The closer you can match your target customers’ preferences, the better.

If you are in need of ideas, there are plenty of examples you can find on the web. The work of other designers provide instances of cool things to do with led neon signs for captivating customers. When people see neon signs, it activates an innate trigger in their brains, prompting to pay attention. Even if you won’t be working with neon signs, you can still take inspiration from existing works when making yours.

Break Away from Trends

If you want to stand out from the crowd, then you must break away from the trends that everyone follows. You can’t get the attention of your customers if you’re like everyone else since you would be plain and boring. In fact, you’ll want to go against the grain if you can, as long as you believe in your product. If you can say for certain that people are going to like what you offer, make your logo distinctly memorable.

This is also the part where you are the one to set the trend since it’s a lot more permanent. Those who ride the coattails of others will rarely make lasting contributions or impressions on those they want to attract. Being the first, the best, and the most preferable is what can get you to the end as the winner. So resist the urge to do what everyone else is already doing if you want to make your mark.

Customer and Client Perspectives

It’s always advised to take the perspective of your customers and clients into consideration when making your company logo. What will they think or feel when they see the symbol of your entire enterprise in physical form? The ideal scenario is that they will be awed, impressed, or excited because of what the logo represents. What you don’t want is for them to feel disappointed, angry, or worst of all, ambivalent after you have unveiled the logo.

The worst result that you can get from your logo is apathy from your customers because they would forget you. With that being the case, you’ll want to study your clients to the best of your abilities and conduct surveys. Create multiple logos and see which one people will respond to the most and repeat this in different areas. The more diverse the groups you survey, the clearer the data is going to be.

Make It Evergreen

Last but not least, try to come up with a logo that will last you for a long as the company exists. You might need to make some tweaks every few decades or so, but the general shape and design should be the same.

This is important to prolong the amount of time that your customers will be familiar with your brand. The longer they are exposed to your logo, the more they will associate you with the qualities you are known for.

Conclusion

Making a logo can be a titular moment for your company because of the major role it will play. Your logo will be your symbol, your mark, and your most memorable aspect. People will associate it with everything you do, from your products to your reputation. The more memorable the logo, the better off you will be, so you need to do it right.

The post 5 Secrets to Making an Eye-Catching Logo first appeared on Designbeep.

Coty

About the company:
Cot has been in the game of the fragrance market for over a hundred years. To become the leader in the beauty field, the company had to redesign and restructure 20,000 employees under one, a brand new entity.

Why it worked:
The identity shifted to joyful, colorful to honor and liberate the diversity of beauty with a symbol of a butterfly.

Tropicana

About the company:
It started as a small company and developed into a global operator in the beverage business. They decided to start their re-branding process in the year of 2009.

Why it failed:
Consumers failed to identify the product on the shelves which led to a great loss in sales. It looked like a bad generic brand that was too far from the recognizable product faithful consumers regularly purchased.

Airbnb

About the company:
Airbnb was launched in 2008 as an online place for people to submit their owned or rented properties. Despite its global success, it started becoming pretty unclear what’s rentable and what’s not. Thus sparking a new branding initiative.

Why it worked:
The old logo was replaced with a polished new one; they switched the brand font and created a bespoke recognizable color called Rausch. The color was named after the street where the story of Airbnb started, transferring the emotion and passion of the brand.

Gap

About the company:
GAP is an international clothing retailer. In 2010 they changed their iconic logo that was so emotionally embedded in every customer. Some have speculated that the rebranding was so bad that it was a PR stunt.

Why it failed:
The change sparked outrage among most loyal customers. GAP switched back to the old logo after only 6 days.

GLPS

About the company:
GLPS is a company that specializes in lighting protection for the wind and various construction industries. Their rebranding strategy targeted the idea of empowering their audience to take charge.

Why it worked:
Their logo managed to demonstrate it ideally by combining the lightning spark between clean and orderly type, which is a mark of their protection services.

Syfy

About the company:
SciFi is an American basic cable channel providing streaming services online.

Why it failed:
The biggest problem of the new logo was not about the visual identity or the color. Syfy the newly created name for the TV channel is also another word for a sexual disease in Poland. Talk about marketing for a long-lasting company.

To conclude

Implementing a highly successful rebranding strategy is not just designed for companies that are struggling to survive in a tough environment such as a modern market. Regardless of the reason, the companies will always benefit from branding if it’s fundamentally based on market research providing customers with something fresh and new.

The post 3 Great and Terrible Examples of Rebranding first appeared on Designbeep.

Sometimes the best way to do this is to look at the most influential and memorable examples of design from the past.

Even if the aesthetics are not ideal for your current custom logo design project, you can still gain a lot simply by absorbing the iconic logos that have defined the biggest brands throughout history.

With that in mind, here are just a few examples of logos that have endured and inspired in equal measure over the decades.

Nike

Sporting brand Nike has stuck with the same logo since 1971, and the seminal ‘swoosh’ that is still used to this day was actually cooked up by a design student and sold to company founder Phil Knight for $35.

While the original typography has fallen by the wayside, the swoosh itself remains and it is a testament to the idea that logos can be incredibly simple without also being simplistic.
Furthermore, the fact that its creator was still in school shows that you do not need tons of experience under your belt to make something game-changing.

IBM

Another company that has stuck with a logo created in the early 1970s in spite of changing times and trends is IBM, and it was designer Paul Rand who broke the mould with another deceptively simple reimagining of the three-letter company name.

It’s worth pointing out that Rand himself spent around 10 years perfecting the logo we know and love today, singling him out as a true perfectionist. All of the legwork and revisions that went into the finished product were clearly worth it, and demonstrate that persistence is important for all designers.

MTV

The logo for MTV has been subtly refined over the years, to the point that you might not realize that changes have been made unless you put the latest version side by side with the original from all the way back in 1981.

Adaptability has also been the name of the game, with different designers working on the standard format of the logo and adding their own touches, through colors, patterns and themes that fit in with a given event or era.

This logo has proven to be a stalwart of flexibility in this respect, as well as staying relevant long after its inception.

Coca-Cola

Coca-Cola has managed to straddle the line between retro cool and contemporary hip-ness with its logo for a longer time than most other businesses.

In fact, if you look back at the first trademarked version from the late 19th century, you might be amazed at how similar this is to the modern iteration.

This is an example of how good logo design can hold firm as years pass, even if it is still obviously tied to some past epoch when advertising was a very different beast indeed.

So whenever you are next in need of a hit of inspiration, look to the masters of the craft and you should find the motivation you need.

The post Iconic Logos: Creative Inspiration for Graphic Artists first appeared on Designbeep.

Symbols are a concise and proficient way of communicating information about your company or brand. A logo is a significant piece of your business’s image, and has a noteworthy effect on a company’s public perception. Truth be told, a logo is one of the most important branding investments a business can make.

Study shows that, the first impression is really important for a company or brand who wants to develop loyalty. That study showed that 48% clients are more likely to become loyal to the brand after purchasing their product for the very first time. There are a lot of studies suggesting the significance of making a first impression on the consumers. Logos can help organizations in their undertaking to make a first and enduring positive effect on the viewers and the target audience.

A logo is crucial for any kind of business or brand. It assists with create a mentality in your clients and furthermore makes your brand look unique. It is an identification for your business. At the point when your logo is insightful and unique, it catches the eye of your potential clients, and this is very useful in decidedly promoting your brand.

Why online logo creator is more beneficial?

There are a lot of ways to get a logo for your company or brand. The most common way of doing this is to hire a person on contract basis to make you a good logo for your business. There are plenty of websites to hire a logo maker. This can save a lot of money in the long run if the logo turns out to be exactly what you want and what your business needs. But if the logo isn’t good enough, it could be reason for headache.

When your logo isn’t designed the way, you wanted or the way it should have been that’s when something negative happens. That’s why choosing the way of designing your logo is more important than you might think. Sometimes a lousy logo maker can make a whole mess of the situation just to do the work quickly and get paid not thinking about the client’s or the brand’s benefit afterwards. Wrong type of logo creates a total lack of respect among the audience, thus keeping them far away from converting into your customer.

There is another way to create logo for your business; Online Logo Creators. Just search for online logo maker and you will be able to make your own logo using your own imagination. This way you should be able to get your expected logo by giving such a little effort. Its just a simple solution to your problem; you should say it’s a shortcut for creating a custom logo. There are thousands of logo template from you can choose on to make your own unique logo.

Advantages of using online logo maker:

– 1. First of all, these online logo creator websites are really easy to use. You don’t have to have any designing experience to generate a good logo for your business. The provided tools on these websites are very user-friendly.

– 2. You can have your logo overnight if you need. These online logo creators work way faster than a designer. An online logo creator is capable of presenting a multiple number of designs before you within minutes.

– 3. You can customize your logo as you want after choosing a primary layout for your logo. You can make change to each and every parameter like fonts, style, graphics, colors, effects.

– 4. You can tweak the design any time you want and just not select it and again you can tweak the design. There is no limitation of iteration on these online logo creators.

– 5. Finally, these kind of logo creators are way cheaper than what it might cost you to hire a professional logo maker.

The post Why it’s More Beneficial to Create a Logo Using Logo Creator? first appeared on Designbeep.

Creating a “winning logo” is easy. All you have to do is keep the following points in mind:

Design Tool

Unless you are taking help from a professional, you are going to use a logo design tool on your own. So, it’s important that you make your decision carefully.

There are all kinds of graphic design tools on the Internet like Crello and Snappa but many SMBs are turning to logo creator tools instead. This is because dedicated logo design tools are easier to use, inexpensive, and get the results faster. So, it’s better if you pick such a tool yourself rather than spend time with complicated software that you may not even need to use again for a long time. As outlined by Looka you don’t even need to be a designer to create a stunning logo.

Logo Fundamentals

There are certain qualities that are particular to quality logos. So, you must ensure that your logo also has the same which are:

– Simplicity
Most of the classic and powerful logos, you will see, are simple. Don’t get the wrong idea though- there are situations when a simple logo isn’t the best choice. However, for the most part, you want to stick with simple.

When you create complex designs, then you actually dilute the impact and message. On the other hand, a simple design can send across the message loud and clear by getting rid of all kinds of visual distractions that may exist.

– Originality
When you are creating your logo, always remember- design can build your brand if done right. However, you need to put on your thinking cap for that and come up with original ideas and concepts. Sure, you can check out the logos of other popular designers for inspiration but your own design should be 100% original.

– Scalability
It doesn’t matter what kind of logo you have created, you want to use it in as many places as possible. For the design to look good, it should be scalable. In other words, you should be able to use it on a small object like a pen and also a large object like a banner.

– Timelessness
Great logos aren’t based on trends but rather on time-tested principles. It’s important to remember that what’s popular today may simply lose its charm in a few years. So, you are free to check out the latest graphic design trends for inspiration, but you should make the final decision for your logo keeping “futureproofing” in mind.

Common Mistakes

Many people tend to oversimplify the design process for logos. The truth is that logo design is as laborious and time-consuming of a task as is creating a website or an app from scratch. So, be sure to take your time and avoid these common mistakes:

– Avoid using more than 2-3 colors in a logo. The same goes for the number of different fonts.

– Always keep your target demographic in mind when you create a design. So, if you want to create a brand for women, then you may focus on pink or purple and use cursive fonts. Similarly, if you want to target top executives of large enterprises then you can use a formal and authoritative color like black and use a formal font like Times New Roman, Bookman Old Style, etc.

Conclusion

Designing a beautiful and original logo doesn’t have to an ordeal. If you are intimated by the entire process, then don’t be. Just get your basics right and you will be fine. Of course, if you are taking help from a professional or an advanced logo maker, then the process will be even easier. Good luck!

The post The Startup Guide to Making a Winning Logo first appeared on Designbeep.