1. PewDiePie

The king of quirky, high-quality content, PewDiePie can teach aspiring influencers a lot. He’s currently one of YouTube’s biggest creators, with a subscriber count of over 111 million. Take a leaf from PewDiePie’s book and make sure that your personality comes through clearly in all your videos, and ensure they’re relatable to your audience.  His fun, engaging personality may be the thing that initially draws viewers in, but it’s his well-edited, funny videos that keep them coming back.

2. MrBeast

Another behemoth of the YouTube world, MrBeast initially specialized in videos that focused on wild challenges and crazy stunts but has now branched out into a vast array of subjects, including gaming. Content creators take note: like PewDiePie, MrBeast’s videos are always polished, cohesive, and engaging throughout. This is partly down to the equipment YouTubers use: you may want to think about whether it’s time to upgrade your own microphone, camera, or editing software. Plus, he gives back and publicizes his philanthropic initiatives on his YouTube channel, such as the recent #TeamTrees campaign that, in partnership with the Arbor Day Foundation, was successful in its aim of planting twenty million trees.

3. Rhett and Link

This YouTube comedy duo is best known for creating and hosting Good Mythical Morning – their channel boasts over eighteen million subscribers and has racked up more than eight billion views to date. Suppose you’re looking for ways to improve your content creation credentials. In that case, Rhett and Link’s show is great for inspiration: regular guests keep the content fresh, and episodes uploaded on regular days and times have helped build a rock-solid audience base.

4. Technoblade

Creating a sense of community around your channel is key to becoming a successful YouTube content creator, and Technoblade did just this. Best known for his videos playing Minecraft, he gained immortality playing in the regular Minecraft Monday invite-only events run by the controversial YouTuber Keemstar. He was virtually unbeatable and wielded formidable knowledge of the game and all its facets. The lesson? Know your subject inside out.

5. Dude Perfect

This collective of five best buds fuses their favorite things – sport and comedy –  on their hugely popular YouTube channel that’s racked up nearly sixty million subscribers. The team’s specialty is unbelievable trick shots and comedy videos, and viewers are treated to regular cameos from celebs like Dallas Stars captain Jamie Benn, actor Liam Hemsworth, and tennis legend Serena Williams. Content creators take note: Dude Perfect ensures they appeal to a wide audience by making sure that the fun is kept family-friendly.

6. SssniperWolf

SssniperWolf has become a hugely popular YouTube presence: she’s best known for her gameplay footage, vlog, and DIY and reaction videos. Her enthusiasm for her content, sense of humor, and ability to connect with her followers have helped SssniperWolf’s channel reach the dizzy peaks of over thirty million subscribers – and growing. Take a leaf out of this YouTuber’s book and be active on several social media platforms to enable your influence and reach to extend even further.

7. Mr Indian Hacker

And now, a lesson in how important it is to create content that you’re passionate about: your love of the subject will shine through to inspire and engage with viewers. Mr. Indian Hacker (aka Dilraj Singh Rawat) has gained a huge YouTube following with his experimental videos, such as ‘How to Make a Rocket at Home’ and ‘How to Run a Temperature Test on an iPhone 14 Pro.’ The science-based nature of his videos has led to Mr. Indian Hacker’s followers being dubbed the Titanium Army.

8. Felipe Neto

A Brazilian-based YouTuber with a subscriber base of over forty-four million, Neto’s channel features celeb news, comedy videos, and day-in-the-life style vlogs. In terms of the latter, content creators looking to improve their game should listen up: posting regular behind-the-scenes, making-of, or other types of candid content is a great way to give viewers a peek into your life. Consider making a video of what goes on during the creation of a piece of content or the design process for a new product to pique viewer interest and get them onside.

The post Eight Youtubers You Should Follow If You Want to Be a Better Content Creator in 2024 first appeared on Designbeep.

Don’t underestimate the importance of achieving maximal loading speed for your web pages. How do you feel when you go to a site — only to sit there waiting for what seems like forever for the page to load? 

You might go to another site instead. But fast loading speeds can also impact your search engine optimization. When ranking websites in its search engine page results, Google factors site speed into the equation. So, page load time matters.

Unfortunately, that’s one of many website errors your business might be making. Continue reading to see three other mistakes — and what you need to do now to turn things around.

Not Writing for Humans

Do you know what the Google algorithm and humans have in common? Neither likes web content that reads like it was written by robots for robots. When producing content for your website, you need to know how to write for Google and humans. But what does writing for humans mean? It means your writing must serve the intended purpose of providing your target demographic with the information sought after. Doing this will translate into higher rankings on search engine results pages, driving more traffic to your website and increasing sales.

Consider these two recommendations on how to write better content for humans and Google:

Avoid Keyword Stuffing: One reason it pays to hire an agency specializing in SEO strategies is that you can avoid keyword stuffing. It’s what happens when keywords are inserted into copy without regard for readability. You should insert keywords naturally rather than force them into your copy. Otherwise, they’ll stand out for all the wrong reasons. It’s important to note that keyword stuffing won’t really boost your ranking on search engine results. The ever-evolving Google algorithm doesn’t just focus on keywords. It also assesses the entire article to help determine search engine result page listings. So, stuffing your articles or blog posts with keywords isn’t likely to have much of an impact on your overall ranking.

Use Simple Sentences: Human readers tend to detest long sentences — especially when simpler ones suffice. Google prefers shorter, easy-to-follow sentences too. Your web content needs to be scannable to appeal to humans and Google. According to one source, the average American has the readability level of someone in the seventh or eighth grade. Remember that when producing content for your website. You can use a free online tool like Hemmingway App to write for an audience at a specific grade level.

Not Utilizing Analytics

Even if you hire a web design firm to develop your website, add compelling content, and optimize your website for SEO, you must pay attention to the importance of analytics. You need to know things like the following:

• How your website is doing
• Which pages are popular
• How long visitors stay on specific pages
• How many visitors buy your products and services
• How many visitors bail in the middle of a purchasing transaction

It’s essential to have a comprehensive understanding of how people interact with your website. 

There are tools that’ll help you get this information. But working with a website development consultancy can help you interpret the data to use it to your advantage. When you understand the overall effectiveness of your website, you can make changes to boost sales.

“Conversion rate optimization is a delicate dance; one misstep can tarnish the user experience, stifle growth, and erode trust,” says Alexander Svensson, VP of growth and strategy, SiteTuners. “Tread carefully and mindfully, for every decision echoes throughout your audience’s journey.”

Not Considering Mobile Devices

Is your website optimized for use on mobile devices? If not, that’s a big mistake. Consider that 55% of website traffic originates from mobile devices and that around nine out of 10 — 92.3% — internet users go online using a mobile phone. So, you need to ensure that people accessing your website from their smartphones, tablets, or other mobile devices can interact with it just as easily as if they accessed your website from their computers or laptops. 

Have you checked to ensure your website displays well on mobile screens and is easy to use? Don’t make the error of optimizing your website solely for use on computers and laptops. Doing so will alienate people using their mobile devices to see what you offer online. Strive for accessibility for visitors regardless of their device or browser. 

Ensure you write for humans, tap into the analytics, and focus on being mobile-friendly. You want your website to be an effective means of attracting visitors and converting them into customers. So, you’ll want to avoid making mistakes that lower the odds of consumers going to your website, sticking around, navigating the various pages, and buying your products and services.

Ensure you write for humans, tap into the analytics, and focus on being mobile-friendly. You want your website to be an effective means of attracting visitors and converting them into customers. So, you’ll want to avoid making the type of mistakes that lower the odds of consumers going to your website, sticking around, navigating the various pages, and buying your products and services.

The post 3 Website Mistakes You’re Probably Making…And How to Improve! first appeared on Designbeep.

If people won’t just a book by its cover, they’re sure to judge a website. Products, services, or content might be great, but poorly designed homepages can be detrimental to conversions.

Remember, your home page is likely the first thing new users are going to see. You need to make a great first impression that not only lasts but helps you turn site visitors into customers. 

To ensure this, we need to optimize our homepage’s design elements. Doing so provides us with several benefits. 

Why Homepage Design Optimization Is Important

Design elements on your homepage are more than a visual stimulant. Colors evoke emotion, lines can guide a site visitor’s attention, and well-structured content can help navigation. 

There are a ton of advantages to optimizing the design elements of your homepage. Done right, your homepage can bring your business the following:

• It helps you make a great first impression.
• It supports search engine optimization (SEO) efforts.
• Optimized homepage design can make navigation easier.
• Your design elements build your brand image.
• You can gain more conversions with an optimized home page.

Optimizing Homepage Design For Maximum Conversions

We can take different approaches to homepage optimization. There are cases when we’d want to focus on purely design aspects and cases where we need to be a bit more technical. 

But if you’re a complete beginner, don’t worry! The following optimizations can be done by anybody! 

• Use the Right Color Pallets

Colors have to be intentional. It needs to match your brand, a theme, or a specific aesthetic. As mentioned earlier, colors can invoke emotions. 

For example, a laid-back and minimalist aesthetic site leaning more on neutral colors can use colors that pop out for calls-to-action. This can help guide the user’s eye because it stands out. 

According to a study using the colors red and orange for CTAs have 21% better conversion rates than green-colored CTAs. If you want to learn more, look into color theory. 

• Utilize White Space

Our immediate thought for designing a homepage might be to use every space possible. But, doing this can easily disorient visitors, especially if you’re cramming in a ton of content. 

The solution to this is simple—white spaces. Nobody likes walls of text. But if it’s necessary, white space can break it up into digestible bits. It can also be used as a design element as well.

• Use Responsive Design

Responsive design is definitely treading into the realm of technical SEO. However, with site builders being more user-friendly, creating responsive designs for every device is made simple!

Having a responsive design means your homepage’s design becomes dynamic. This type of design allows it to change depending on the device a visitor is viewing your website on. 

• Navigation

In the digital space, everybody is looking for convenience. What’s more convenient than being able to go where you need to with just a few clicks from the homepage? 

A homepage with great navigation can directly result in conversations. This can go beyond cramming links in your nav menu. Try using widgets with relevant links or even a FAQ section. 

• Feature Social Proof

Social proof like reviews and testimonials helps build trust and authority. Featuring it on your homepage may just be the nudge visitors need to fill up a form, buy products, or ask for a quote. 

Studies suggest that using social proof on key pages can improve conversions by 34%. It’s a cost-effective, sustainable, and powerful marketing strategy! 

• Put a Face to the Name

Whether you’re rolling solo or working with a team, putting a face to your brand can do wonders. According to a study, adding human faces to a website can improve conversions by up to 48%.

It’s easier to connect with something when it has a human element. Plus, it’s a great way to showcase the talented people behind your business. 

• Highlight an Engaging CTA

All the design optimizations wouldn’t do much without engaging CTAs. From the homepage itself, you can already get conversions with a CTA that stands out from other elements. 

An easy tip is to use colors that contrast the pallet of the elements. Also, consider designing your CTAs as buttons. A Copyblogger study revealed CTA buttons had a 45% boost in clicks.

Key Takeaways

Homepage design can make or break your brand’s website. The key here isn’t to fill up every space with flashy designs and colors. Instead, we should focus on improving user experience. 

The good news is, we don’t need to be experts in SEO or back-end web development. We can do this by considering the following best practices:

• Using eye-catching color schemes or pallets.
• Utilizing white space to break content and add a design element.
• Make your website responsive to all devices. 
• Make navigation more convenient for users.
• Feature social proof. 
• Showcase engaging CTAs to guide users to the next step. 

The post 5 Homepage Design Elements You Can Optimize for Better Conversions first appeared on Designbeep.

The business landscape is changing at a rapid pace. Companies and businesses are moving toward different marketing techniques that can make them yield profits like never before. Businesses are trying everything from digital marketing to accurate brand placement to achieve a competitive edge. Although, the results might vary for each business when implementing different marketing ideas. But one thing that remains constant is the sheer importance of an alluring logo design. 

Let’s be honest; logos are a crucial part of the business identity. Every element in the design, like color, shape, and font, uniquely speaks about the business entity. It’s why notable brands like Nike have taken away such a huge market share.  Besides other marketing aspects, logo design has been pivotal in its success as a renowned brand. 

The Important of a Compelling Logo Design for Business

It doesn’t matter whether you are running an offline business or an online store; logos can help you thrive. A logo is the most visible part of a business. It lets clients understand your brand language and relate to your ideas. 

Having a compelling logo design sends a clear message to the clients. It works as a source of inspiration and reflects your commitment to your business. It’s important to understand that your logo should have all the attributes that connect with your audience. It should be a medium that you can use to tell your brand’s story to the world. 

One thing that many businesses tend to forget is the need to make your business logo memorable. It’s the only way to keep your customers attached to your business. The logo for your company or business should be simple yet memorable. Customers must be reminded of your brand’s values when they spot your logo. 

Investing in an engaging logo design is the only way to achieve this. It will help you generate business and connect with the audience. 

How Professional Logo Design Can Elevate Your Business Branding

There’s no denying that branding has become essential for all kinds of businesses. But over the years, the true meaning of branding has evolved for different enterprises. Today, businesses treat branding as a part of their persona. This allows them to connect with their audience and creates a loyal fan base. 

Yes, there are many other ways to market a brand, but the importance of a logo remains persistent. A logo design can have a great impact on the perception of your brand. In some cases, it can drastically impact the decisions of your clients. 

Let’s understand this through an example. A few years ago, GAP, the clothing giant, attempted a brand refresh. It included a new range of clothing options with a refreshed logo design. But, things didn’t work out for the brand, and they had to revert the decision. Do you know the reason why? The brand’s audience refused to accept the logo refresh as they were used to the existing brand identity. 

The design of your brand’s logo can play a key role in elevating your branding. It can award you loyal clients and make your sales skyrocket. It’s safe to say that logo is the face of your business. It holds power to make or break your brand’s identity. So, investing in quality logo design services is essential to create a lasting impression.

The Need for Professional Logo Design for Businesses 

An engaging logo can do more than you can imagine for a brand. It can not only help you uniquely market your business but can help you attract more customers. Many business owners forget that a logo is crucial to narrate your brand’s story. Customers love to shop from brands that have an origin story. Your logo can become a medium for them to connect with your journey. 

Here are a few key benefits of an engaging logo Design for your business. 

• Builds Your Brand Identity

A professional logo design can be pivotal in establishing your brand’s identity. It can help clients to understand the philosophy around your business idea. An engaging logo is the most efficient way to present your ideas. You can see it as an opportunity to make your brand speak to the world. In the long run, it can help your business to grow and generate more profit.  

• Sets You Apart

It’s crucial to understand that your logo must be as unique as your business. An engaging logo design can be your way to make your venture stand out from the rest. It should have all the elements that narrate the tale of your business. A logo is one of the most powerful tools for business marketing. Investing in a compelling logo design can allow your audience to connect with your brand. Logos and other marketing ideas can help you achieve favorable results in the future. 

• Encourages Brand Loyalty

What comes to your mind when you think of the word brand loyalty? For the majority, it has a direct link with customer satisfaction. But there’s a lot more to it. A professional logo design can help businesses achieve brand loyalty. For instance, if a customer receives great value from your brand, they will instantly connect value to your logo. This means they will most likely think of satisfaction and quality when they see your logo.  All these attributes combined can provide your business with a loyal customer base. 

• Revenue Generation 

Today, every business wants to make money one way or the other. Here’s when a great logo design can make things work for you. Customers who connect your logo with quality are most likely to return. This means your business can generate more sales and make more money. 

We live in a world where brands have minted billions of dollars solely because people could connect their logos. Everyone has taken their slice of the cake, from Mcdonald’s to Adidas, thanks to a memorable logo design. It might sound like a dream for some people, but creating the perfect logo design isn’t that difficult. All it needs is a vision and a logo design service that understands your needs. 

Are you looking for a logo design company that can help you take your brand to new heights? Dallas SEO Pros has got you covered. We are home to expert logo designers that can help you build a brand that connects with your targeted audience. Our Dallas logo design services go beyond perfection as we concentrate on your needs. We offer services that are not only affordable but can help you develop a brand persona that allows you to generate remarkable profits.

So, what are you waiting for? Get in touch today and start your brand’s journey now.

The post Standing Out in a Crowd: How Professional Dallas Logo Design Can Elevate Your Business Branding? first appeared on Designbeep.

Delete cheesy graphics and vague language

Some aspects of your website will take away from the significance and message you’re trying to express. Examples include “stocky” website pictures, lengthy content, and complex animations. You must make it crystal clear to your user what they will learn on the page they are seeing because they have a very short attention span, and your design must not distract from this. Making ensuring you have reliable brand standards to work from is the first step in achieving this. Your font types, color schemes, graphics, icons, and logo usage should all be described in this. Brands might easily struggle while designing pages without it. It’s likely that you’ll start to see haphazard font choices and color schemes, which might detract from your message or confuse viewers who are attempting to convert.

Improve Page Speed

Maintaining consumers’ interest and engagement on your website depends on its page speed. As a result, in addition to taking steps to make your website flexible and mobile-friendly, you need to ensure that your page performance is acceptable in order to enhance your website design. No matter what kind of website you have, ensuring the page loads quickly is one of the best methods to keep visitors coming back. These days, people have little tolerance, therefore even a small delay in the loading of some business sites makes them leave. You are undoubtedly losing clients and prospects if your website load time is slow. Among the techniques for improving and speeding up your website are image optimization, plugin reduction, the use of a content delivery network, homepage optimization, and many others.

Social Sharing and Follow Buttons

These days, Facebook and Twitter have taken over the world. That is to say, social media helps individuals stay in touch with one another and the news. Any suggestions for website improvement should focus on utilizing social sharing and social following. Why?

These folks are incredibly engaged across all social media platforms. For instance, Facebook has more than 1 billion users. This is why it’s crucial for your website to use social media and provide social sharing options for users. When readers enjoy what they read, the goal is to encourage them to share your material. Without your involvement, sharing content makes it available to everyone.

Search Engine Optimization

One of the best ways to enhance website design is through SEO (Search Engine Optimization). It is crucial to have a solid SEO strategy in place even though this won’t visually affect the front end of your website. Your site will benefit from having effective SEO implemented in a variety of ways. The ability to trend for what you want, get correctly indexed in search engines, and rank higher in Google will be its most significant benefit. Look for pertinent keyword phrases, and then carefully work them into the text. To improve your Google ranks, take advantage of the header tags, page titles, and alt pages.

Utilize calls to action

Your website can be used to market your business, sell goods and services, or host a blog. Therefore, make sure your call to action is compelling and clear. Provide a channel for website visitors to contact your business. A free trial, the formation of an account, a link to make a purchase, or the request that they sign up for a newsletter are just a few examples of a call to action. Make sure to spend some time developing the ideal call to action because that is what will enhance your conversions. The phrases “click here for more information,” “see prices,” “click here to buy,” “watch the movie,” and many others are examples of call-to-actions. They can be shown as banners, buttons, pop-up boxes, or pretty much anything else that helps draw website visitors’ attention.

Use White Space

Make use of whitespace and use it in your layout. Negative space, often known as white space, describes the spaces around objects on a page that is empty and devoid of written or visual contents. White space is a crucial design component that aids in page breakup and improves readability. The lack of white space on a website causes elements, text, and graphics to overlap and crowd the main page’s area, making it look cluttered and unprofessional. If there isn’t white space on your website, look over the arrangement. Remove the design and text, and add some white space to better divide the information into sections. Additionally, this will improve the aesthetics for visitors to your website.

Advantageously utilize color

When you are designing or updating a website, take advantage of this. Utilizing color theory is a website design tip that can enhance your site’s appearance greatly. Because of the aesthetic effect it gives your website, it might grab users’ attention and keep them there.

Remove all extraneous material

Excessive content doesn’t always equal better. Sometimes, less really is more. This is especially true when discussing advice on website design. Your website should be neat, easy to use, professional, and direct. It all comes down to finding the right balance between communicating your needs and without coming off as obtrusive. You might need to take certain items off the website since they are superfluous. Eliminating it will significantly enhance a website design.

Conclusion

Practices for creating websites are always changing. Businesses should make an effort to follow emerging trends because the web development market is constantly evolving. The truth is that your website’s design has a big impact on how many visitors turn into paying customers and revenue. Web design can be improved in a variety of ways. However, the aforementioned strategies are some of the most productive for increasing website traffic and production. Additionally, you might think about seeking the assistance of certain web design services, including those offered by web.com, Bizzuka, lounge lizard, and many others.

The post 8 Tricks to Improve Your Web Design first appeared on Designbeep.

There are thousands of different possibilities where design is concerned, and it could take a while to sift through the options and land on ones that feel like a good fit for you and your company. Having inspiration helps! Let’s take a look at five of the top design trends making a splash this year as well as how they benefit your business.

Use of Memphis Design

What is Memphis design? It’s an iconic design trend that many describe as a bold mix of art deco and postmodernism to create a striking composition. Memphis design originally rose to the height of its popularity in the 1980s, but it’s currently coming back in a big way–including in web design. Eye-catching arrangements of bright colors and abstract shapes are a hallmark of this resurfacing trend.

How it can help:

Memphis design is unique, easily recognizable, and most importantly, memorable. Utilizing this type of theme in your web design can help you stand out in a bold way while still achieving a modern, on-trend look.

Typography as Hero Sections

Hero sections are large segments of your website that often take up the entire visible field of the page at one time. These sections give your clients a first impression and are great for displaying important information, showing off stellar visuals, or giving the viewer a call to action that’s too great to ignore. Incorporating typography in your hero sections can present your message in a way that’s visually appealing and compelling to your audience. This isn’t a new concept per se, but one that’s quickly becoming a top design element to look out for in cutting-edge web design.

How it can help:

Hero sections are about more than just catching the eye. Employing bold typography in your hero sections makes readers stop their scrolling, pay attention, and absorb your message, embodying form and function.

Visible Borders

Visible borders are making a comeback in 2022 after the minimalist wave of the 2010’s! This trend is another rehashing of a design element from years past, but it’s incorporated in a modern way that marries the best of both the past and the present. They add structure to the page and add to the sense of functionality without sacrificing the aesthetic of your brand. Incorporate visible borders around sections, headers, and images to make the most of this design trend.

How it can help:

Visible borders can lead the viewer’s eye across the page and entice them to explore your website, as well as give the page a more complete, organized feel. Customize the border to feel more authentic to your brand by choosing between a thicker or thinner line weight for your borders.

Website Interactions

Including interactives in your web design is a great way to make a lasting impression on first-time visitors to your site and keep them coming back time and time again. Creating more opportunities for your potential clients to interact with your website makes them feel more invested in your story and helps them buy into your ideas. Impactful interactions will leave them ready to learn more and open to take the next step in your client process.

Interactions can be included on a micro or macro scale, and mixing different size interactions throughout your site in a tasteful and manageable way can entertain your audience without taking away from your intended message and purpose.

How it can help:

Getting them involved creates the feeling of a cooperative relationship faster and they can imagine themselves as a client long before their first consultation call with you. Get them engaged and excited early to get them interested in your offerings.

Mouse Cursor and Scroll Effects

If you spent time back in the day searching for the latest effects to add to your MySpace page, you’ll be a big fan of this trend. Custom mouse cursors are coming back on the scene as a must-have for your website. Also gaining in popularity is scroll effects–examples include horizontal scrolling, zoom scrolling, and parallax scrolling. Whatever scroll effect you choose should be an asset to the story you’re trying to tell with your web design.

How it can help:

Adding unexpected features like a customized mouse cursor and interesting scroll effects further cement your brand strategy as a complete experience. Taking time to develop and pay attention to the smaller elements showcases your eye for detail, which further solidifies your stance as a precise, focused brand.

Incorporating any combination of these elements into your web design will draw your potential customers in Need help getting started? You can always turn to a web agency! Get help from the experts so you don’t have to do any of the guesswork to get an impactful result.

The post 5 Popular Web Design Trends in 2022 (And How They Can Help Elevate Your Business!) first appeared on Designbeep.

Choose Your Size

There are several sizes to choose from. If you’re designing and printing a booklet, brochure or magazine, the best size options are either A4 or A5. However, many online booklet printing services will allow you to choose a custom size.

Choose Your Paper Type

First, you need to choose your booklet paper type: silk, gloss, uncoated or recycled paper. Each paper type has its benefits and drawbacks:

– Silk
Silk coated paper has a luxurious feel, providing great ink to paper contrast. Silk paper is the ideal option if you’re printing a booklet, brochure or magazine that includes equal amounts of text and imagery.

– Gloss
Gloss paper is shiny, meaning images stand out more than they would on silk paper. As a result, gloss paper is an excellent option if you’re printing booklets, brochures or magazines containing many large photos or graphics.

– Uncoated
Uncoated paper lacks the shiny finish that gloss and silk have. However, the lack of shine means large amounts of text are easy to read. It has high absorbency, meaning it is ideal for printed materials that are created to be written on. However, colours may look duller than they would on silk and gloss paper.

– Recycled
If your business is working to become more sustainable and environmentally friendly, you might consider printing a booklet, brochure or magazine on recycled paper. However, it is not as aesthetically pleasing as other paper types, such as silk and gloss.

If you’re struggling to decide on a paper type, choose silk paper as it consistently offers a beautiful finish regardless of the content in your printed marketing materials.

Choose Your Paper Weight

Next, you need to decide on the best paper weight for your printed marketing materials. Paper weight is measured in grams per square metre, commonly referred to as gsm. Standard office paper is 80 to 100gsm, posters, leaflets and book pages are commonly 110 or 120gsm and brochure covers are somewhere between 170 and 200 gsm. The paper weight you choose will depend on how many pages are inside your booklet, brochure or magazine, and how durable you would like the copies to be. To ensure your printed materials last, you should choose a thickness between 130 and 170gsm.

Choose Your Binding

After you’ve determined the type of paper you’d like your booklet, brochure, or magazine to be created with, you need to choose how you’d like your copies to be bound. There are several options to choose from:

– Staple Bound
Staple binding involves putting two staples through the middle of a booklet, brochure or magazine to hold it together, sometimes known as saddle stitching.

– Wiro Bound
Wiro binding involves putting wire rings through holes punched into the gathered paper.

– Perfect Bound
Perfect binding involves glueing pages to a spine.

If you’re finding it difficult to decide which binding option to pick, choosing staple binding is the safest option. Staple binding is a great way to create a durable booklet, brochure, or magazine. It is cost-effective and provides an excellent finish.

Prepare Your Booklet For Printing

Once you have picked your booklet, brochure or magazine’s size, paper type, thickness and binding, you should ensure that your design file is ready for printing. You must take the following into consideration when designing your booklet:

– Trim Line
The trim line is where your design will be trimmed during the cutting process. So if your booklet is A4, the trim line will match the height and width of an A4 page. However, the cutting blade is not always 100 percent accurate.

– Bleed Area
Because the cutting blade is not always completely accurate, you must include a bleed area on your design. The bleed area must extend 3mm outside of the trim lines on every side of the design, regardless of the size of your document.

– Quiet Area
The quiet area is all content within 5mm of the trim line. It is recommended that you do not place any important text, imagery or graphics within the 5mm quiet area, as they may be removed during the cutting process, which is not always 100 percent accurate. Including content within the 5mm quiet area will make your design look cluttered.

By choosing the right size, binding, paper type and thickness and following design best practices, you can create a compelling booklet, brochure or magazine that appeals to your target audience.

The post How to Design and Print Your Booklet, Brochure or Magazine first appeared on Designbeep.

In addition, having a bright emblem firm can easily attract any client at least just to draw attention to it. So without a cool logo, your brand is unlikely to be successful. And if you also have it in one of the 2022 trending styles, your chances of success will increase tenfold!

Logo Trends 2022

Minimalism and originality, restraint, and playing against the rules – logo trends 2022 combine a variety of directions. And now we’ll get to know them closer.

Style of the ’90s

Today, trends of the 90s are back not only on the fashion catwalks but also in graphic design. This manifests itself in bright colors, abstract geometry, and whimsical patterns. For text logos, you can safely use non-standard combinations of fonts, bold shadows, and contrast outlines. This style suits brands that want to attract attention and are not afraid of innovation. Representatives of the trend – Trolli, Mr. Men Little Miss, Just Dance 2022, and others.

Negative space

To use negative space creatively, think about how to integrate the symbol of your business between letters or inside one of them. This will help reinforce the logo’s message without making it visually complicated. Also, ambiguity attracts attention and makes you hold your gaze. Which means it’s better to remember the brand. Representatives of the trend – Criteo, Newsy, Festik.

Experiments with fonts

When applying this technique, it’s important to strike a balance between creative and marketing goals. Despite its creativity and uniqueness, the logo should convey the right message, resonate with your audience and remain readable. Otta, Lorenz and Olympia are trendsetters.

Layering of elements

Overlays make the image deeper and more three-dimensional, helping to set accents and show the connection between the elements. To use the overlay effectively, focus on the message you want to convey with it. Representatives of the trend – CupRus, Momentive, Izzi.

Bright colors

Laconic

Such a logo allows you to quickly read the essence of the brand, it is easy to remember and recognize it. Technical advantages include the ability to display the logo on any media and in any size without loss of quality. In addition, a minimalistic icon is considered to be timeless, which means it will not require updating for a long time to come. Representatives of the trend are Yandex, Swivel, and Hungry Harvest.

Geometric Figures

On the one hand, the basic elements of geometry are associated with clarity, structure, and restraint. On the other hand, their combination allows for a creative approach to the process: the use of saturated colors and the creation of unusual combinations of shapes. Representatives of the trend are FRVR, Renault, Jotform.

Tricks with signs

Work with signs – a way to quickly and easily modernize the identity and attract attention to it. Such logos look laconic and informal at the same time, making you look at them longer. Representatives of the trend – MOOC, KeyLoop, ZIP.

Gradient

It is important to remember that the general rule for modern gradients is smoothness and delicacy. At the same time, the trend allows the boldest experiments. Color transitions can fill the entire logo or create accents in individual components: the symbol, the background, the inscription. The gradient can vary between shades of the same color or several contrasting colors. Representatives of the trend are Partymania, Payoneer, Canva.

Optical illusion

A good logo has several levels of meaning and shows: The simple shape is not always what it looks like. When the parallelepiped turns into an “m,” it’s an optical illusion.

On a visual level, working with shapes, colors, and perspectives in a logo creates a three-dimensional effect. And on the semantic level, it makes people see such images differently than “flat” logos. The creation of optical illusions creates unlimited space for expressing meanings and helps to remember a brand better. Representatives of this trend – Unity, NatWest, MajorKey.

Conclusion

To succeed, brands need to be flexible and adaptive, including in the creation of corporate identity. Whatever your business, you can find solutions for yourself among the 2022 trends. Don’t forget that you don’t have to blindly follow design trends or radically change your logo: find ideas that work for you and think about how to integrate them into your identity.

The post Logo Design Trends 2022 first appeared on Designbeep.

A streaming platform, no matter how well designed, is nothing without actual streamers creating the content and attracting loyal viewers. While streamers, no matter how talented, can’t attract audiences without having a well designed platform to onboard them.

From the relationship between these two different but related fields above, it is clear to see that there are quite a few benefits that can be enjoyed when one is sound in both areas. 

Now by this, we don’t mean that every streamer should be a great web designer. What we’re saying is that a little knowledge of web design goes a long way in helping streamers give better experiences for their viewers, while appearing a lot more unique and appealing in the process.

All of this tends lead to a highly successful streaming career, which, after all, is whatever streamer desires.

3 Key Web Design Tricks for Streamers

Luckily, for streamers to maximize the benefits web design has to offer, they don’t have to know every single thing about the field. A few tips and tricks here and there can go a long way in helping streamers achieve the ultimate objective – which is to stand out, be more attractive, and give their viewers a unique experience that they won’t be able to forget for a while.

Below are some of the simple but efficient web design tricks that every streamer should know. A bulk of it is for twitch streamers, but we give examples for other platforms too where they apply.

– Screen Customization

Screen customization is one of the most popular kinds of customizations for streamers. If you have ever come across a streamer with screen customizations, but you have no idea how they did it, you’re in the right place.

First of all, there are a few different kinds of “screen” customization. The first one is customizing the frame that appears around your screen while streaming, while the second is customizing the actual screen where your webcam live images are shown.

Customizing the latter is usually advantageous when you happen to not be streaming, for whatever reason.  You can set it so that, whenever you’re away, in place of your broadcast the screen is customized to display other options.

This helps keep your users’ attention, and holds it until you’re available again.
Other screen customizations for streamers include specifying the frame aspect ratio, and whether or not your broadcast is animated or static.

All of these can go a long way in helping you appear more appealing and even more professional to your audience, but of course you must be careful to not over do it.

Whether you’re customizing the screen, frame, or animation, the goal is to add enough to be unique but not too much to appear overzealous.

How to Customize Your Streaming Screen

First of all, to choose your webcam frames, you’ll have to create a source image or webcam graphics. Creating your webcam frame graphics should be super easy for those who are already familiar with basic graphics design.

Even for those who are not, getting ready-made templates and making necessary tweaks should be quite easy. Once this is done, all you have to do is find the section that says “source box” in settings, click the plus (+) sign, and add your new source image.

Again, this can be an animated display or static, it is all up to you. Static frames are better for regular streams, while animated frames may be more appropriate for highly energetic ones.

– Streaming Profile Customization

Lots of streaming platforms give streamers the ability to customize their profiles because they know just how important this simple process can be. They’re so important, in fact, that streamers who fail to take advantage are automatically putting themselves at a strong disadvantage.

Profile customization allows you to beautify your profile page by adding attractive design elements, breaking down key information into panels and elegant sections, and telling your visitors exactly what you have to offer – in a way that isn’t boring and bland.

On some platforms, streamers can also use the opportunity afforded by profile customization to upsell new products to their viewers. You can also use them to redirect new followers to your personal website, social media platforms, and pretty much anywhere on the internet that you want them to visit.

How to Customize Streaming Profile

Luckily customizing a streaming profile is quite easy. For streamers on Twitch, profiles are usually customized using panels. 

Panels are quite straightforward in conception, but streamers have gotten really creative in making wonderful designs with them. To embed your panels, all you have to do is go to your “About” tab, click “Edit Panels”, and upload your panel file in PNG.

This step is pretty much universal for all streaming platforms. You design a handful of graphics design sections using visual elements, go to your About page, and upload your appropriate image. Some platforms like Chaturbate, the adult streaming website, only accepts HTML links to your design.
Luckily, there are helpful websites like Designurbate where you can easily get design template files, customize them to reflect your details, upload to generate your HTML link, and export to your profile in no time at all.

– Notifications & Overlay Customizations

Stream alerts are important visual elements during any streaming session. Alerts appear whenever users interact with your stream, or when you gain subscribers, followers, donations etc.

You can also make use of an event overlay, which is a board where certain information like your most loyal supporters are listed. 

Some of the biggest streamers around make use of them, and the new ones are taking note too. In fact, if you’re a new streamer just starting out, an event overlay customization like this may be one of the things you need to stand out fast.
 
Apart from being visually unique and attractive, it also appeals to fans and audiences, because who wouldn’t like to see their name displayed in a stream. It shows them how much you appreciate their support, and incentivizes them to do even more down the line.

How to Customize Notifications & Overlays

To get started with alert customizations for Twitch, you will want to go with the One-Click Setup on StreamLabs or StreamElements. All you have to do is download appropriate design files for your new alert, select your streaming software, copy the browser source URL when you’re done, add a new source on your streaming software, and under the “browse source” option, paste your copied URL.

– Web Design Tricks for Streamers in a Nutshell

As we’ve seen above, you don’t necessarily have to be a web design guru to make necessary tweaks to your streaming appearances.

Even without any prior knowledge of web design, you can follow the steps we’ve highlighted above to beautify your in-stream notifications and overlays. What’s more you can also make your profile appear a lot more beautiful, and use it to pass across important information and upsell items to your followers.

Lastly, using the tip above, you can customize your screens, by not just adding frames around the edges of your broadcast display, but even customizing the screen itself to display other things when you’re away.

Putting all of these to use can be all you need to impress your existing viewers, make them more loyal, and gain tons of new ones in the process.

The post Web Design Tricks Every Streamer Should Know first appeared on Designbeep.

An appealing and user-friendly homepage will influence your website visitors to engage with the content. On the contrary, a cluttered site will be unappealing. A potential customer will likely leave the platform and go to a competitor’s. Therefore, it is beneficial to use a professional white label web development service to get ahead of the game with an efficient website for e-commerce.

The Do’s

Although many parties get it wrong with their homepage design, making the page effective is not that difficult. On the contrary, you achieve your e-commerce objectives by doing the following things;

Make the Page Simple
Including numerous media on the homepage makes it unappealing. Make the page simple to get the best outcome. It can focus on one particular thing while other items can go elsewhere. The homepage should act as an entry to your store, and customers can find their way to everything else through it. It will not achieve its objective to convert visitors if you make it a destination.

Optimize it for Mobile View
Factor the screen sizes of online users’ devices to reach out to a broad scope of audience. Statistics show that more people use portable gadgets like smartphones for internet activities. So, it is best to optimize your homepage by making it mobile-friendly. The ideal design should adjust automatically depending on the screen a person is using.

Showcase Your Value
Customers want to know your business value if they will trust you. It would help to include the information on your homepage. You can showcase your company value by using high-quality images to display your products, have informative messages about the items, and show how the items are valuable to the customer. However, ensure you do not include too much information. It can appear as clutter which discourages the visitor from engaging further with your website.

Include a Call To Action
Your website becomes ineffective if you do not have a call to action. The tag should be in a strategic place where website visitors can see and take action as requested. It would help to make it strike out from other information on your homepage.

The Don’t

Apart from making your homepage design appealing and effective, it would be best to avoid some common mistakes in website development. Below are some things you should not do;

Overdoing with the Style
Being creative helps with website design, but it is damaging when you overdo it. The move may make it challenging for some people to understand the content or message you want to put across. As stated before, keep the homepage simple.

Hiding Links
It would help to make it easy for website visitors to find links. Do not hide them by using similar colours to other text. Still, avoid underlining particular words as they can appear as links.

The post The Dos and Don’ts of Homepage Design first appeared on Designbeep.