When making the decision to create a website, it’s often because you want people to engage with it. However, there are steps you have to take to make sure that this happens. There are several strategies which can be adopted to help drive traffic to your site. Some of the most common are creating quality content, sharing it on the right platforms, and making sure your site is optimized. Although these things can work when done effectively, there are still actions that you should avoid. Read on to find out about things that could be keeping your website from growing.
Uninteresting Content
To increase traffic on your site, you need to have engaging content. If you don’t, you may be putting in work to market your site but find that people aren’t staying there very long or taking any course of action. Do an audit of your present content and see which ones are performing the best. You may also need to update your research on your target audience to make sure the content you’re producing is what they’re interested in. One of the basics of market research is using both primary and secondary research so that you can get an objective view. Overall, try and refine your content so that it adds value to your audience.
Slow Site Speed
If your website loads slowly, it could deter people from staying long enough to engage with your content. It’s important that you test your site’s speed as frequently as possible so that you know what users experience when they go on your site.
For starters, try leveraging browser caching so that when a visitor comes back to your site, the browser doesn’t need to reload the entire page again. If possible, you should also reduce redirects. Every time a page redirects to another page; your users have to wait for the HTTP request-response cycle to complete. If you’ve done everything possible to speed up your site and it’s still slow, it could be a result of server downtime or slow loading on the part of your hosting company. It may be worth changing hosting companies and trying one like www.hostinger.com/web-hosting to see if they have better packages and faster loading time.
Not Incorporating SEO
No matter how well organized and interesting your site is, without SEO, it will get lost in the crowd. You should evaluate your site and do an SEO audit to see if all areas have been optimized for the web. Starting with your keywords, make sure that they’re aligned with the ones you want to rank for, and they’re present throughout your site. You may also want to check for broken links, make sure your site can be indexed and check for on-page tag optimization.
Although everyone who owns a website would love if they had millions of visitors as soon as they launched, it isn’t the case. It takes time, strategy and consistency to get the results you want, so patience is important. By avoiding the mistakes mentioned above, you should find your website traffic increasing steadily.
