When you come up with a solid idea for a brand logo, you create a seed that contains everything it needs to grow into something spectacular over time. There are many components that must work together to form your brand’s overall message, and part of knowing your business at its core is coming up with a logo you feel expresses everything you’re about. Elements of that expression may include color, script, phrases, shapes, or pictures. However, you shouldn’t assume your logo needs to be busy just because your company has a lot to offer. Sometimes, the simplest imagery can conjure interest.
Whether you’re aiming for complex or simple, your logo needs to be amazing. Considering everything that’s at stake for your brand, working with a professional logo designer is the best option.
Make a Striking First Impression—and Get it to Last
When you see an amazing logo for the first time, it will make an impression. Over time, those small impressions that you barely even notice add up to form a connection in your mind. If you can make that first impression on a potential customer, you can begin building that connection, which is why logo design isn’t something you want to skimp on. There are free tools out there that allow just about anyone to make a basic logo, but they don’t have the capacity to create at a professional level. With the help of a professional designer, you can come up with something that packs a punch, ensuring that the next time someone mentions your area of expertise, the name of your brand will come to mind.
Bounce Ideas Off an Experienced Brain
You might be wondering what to do if you have no idea where to start with your logo. Not everyone has a creative mind, so if you’re better at managing money than you are drawing, don’t worry. An experienced designer will have gathered knowledge about what works and what doesn’t. You can form a team together, using your knowledge of business and their creative skill to get a feel for something that will bring success.
Compete in a World of Driven Individuals
There are over 7 billion people on the planet as of 2018, which means more competition than ever. When people compete, they are driven to win, and they tend to get better at what they do. In this modern landscape, business owners have more stacked against them than ever, but they also have access to more opportunity. The world’s best graphic designers are out there right now, waiting for you to utilize their skills. By taking advantage of the atmosphere and negotiating fair prices, you’ll not only set yourself up to have a chance in the race, but you’ll also contribute to your brand by networking with other professionals. When it comes to branding, every mind counts.
Allow the Professionals to Handle the Hard Stuff
Designing a logo sounds easy enough, right? Maybe you’ve always enjoyed art as a hobby, and you think you have the talent to create a logo that represents everything you want to say as a brand. Maybe you’re even right about that, but it’s important to be aware of all the technical aspects of logo design.
You’ll most likely want both a logo and a wordmark. The latter is a branded design of the name of your company that will be used for various applications in which the logo itself might not work. Both the logo and the wordmark will need to work in different forms. This could include anything from a storefront window to your social media icons. You’ll likely need variations of your main logo for different applications as well, along with a black-and-white and possibly dressed-down version for applications where it might look too busy. All these different forms must still resonate with the same feeling and energy of your main logo. This is a challenge for a professional.
Another consideration you might not want to hassle with yourself is the copyrights for any images used in the creation of your logo. A professional will know how to get the proper clip art and other content to create something for you, or they’ll create it themselves from scratch. If you do it yourself, you could end up with legal issues down the road. Make sure you find a professional freelance logo designer to create your logo design. Freelancemyway has hundreds of logo designers to select from.
Receive Advice for the Bigger Picture
A professional designer will have an eye for creative expression, which means they may be able to help you plan for other ways you can show the energy of your brand. For instance, they could provide you with a color palette that work well with the logo or let you know the type of “voice” they feel would be a good match for your blogs or Twitter posts. Every designer is different and has their own way of working, so finding someone you feel comfortable with is an important part of the process.
See What You’re Working with Ahead of Time
It’s easy to check out a graphic designer to get a feel for their work. Browsing portfolios is also good fuel for your own creativity and might help if you’re struggling to figure out a basic concept for your logo design. However, you shouldn’t rely on the portfolio alone to make the decision about hiring a designer. You need the right chemistry to work with someone on such an important project, so be sure to communicate with your designer prior to hiring. If there are creative differences, it’s important that the person be able to come up with a solution that both meets your expectations and stands the chance of making your brand shine.
Decades ago, designers didn’t have to worry about how a logo would look on a phone screen. Imagine how much things could change in another ten years. If you build a good working relationship with a designer now, you’ll have help you can trust with any design projects in the future. Networking is everything when it comes to business, so begin building your team of trusted professionals by hiring a talented designer today.
