Font pairs look effortless when you see them incorporated into wonderful designs. But if it’s your first time pairing fonts, you’ll find that there’s an art to it. 

Some fonts just look great together, while others are a match made in design hell. Other font combos may look okay in theory, but overall don’t seem to carry a charm that catches people’s eyes.

If you have limited experience with fonts or are intimidated by the prospect of font pairing, this is the article for you! In this blog, you’ll find practical tips that you can use when choosing fonts to pair. Plus, we’ll show you font pairing examples with free and premium fonts you can download from Creative Fabrica.

Familiarize Yourself with the Most Common Font Types

Before diving into font pairing, your first order of business should be to learn the most common font types used in design. These are: serif fonts, sans serif fonts, script or handwritten fonts, and display fonts.

Serif fonts

Serif fonts are fonts with serifs, which are those tiny lines or strokes at the ends or edges of letters. Serif fonts are considered the more traditional fonts, the serifs lending this typeface a sort of serious personality.

Sans serif fonts

Sans serif fonts are fonts without serifs (sans is a word that means ‘without’). Compared to the serif font, sans serif fonts are typically seen as the more modern, its lack of serifs giving the typeface a much younger appearance.

Script fonts

Script fonts are fonts that mimic cursive handwriting. A subset of script fonts, handwritten fonts, are fonts that mimic block or print lettering, with most of its characters unjoined. They lend a more human touch to designs as they are the closest in appearance to human handwriting.

Display fonts

Display fonts are fonts meant to be displayed. They can be serif, sans serif, or script fonts. They have extra embellishments and are best used in large format designs such as signages, posters, and big displays. They have a ton of personality.

Each of these font types will have varying personalities which you’ll need to keep in mind when you incorporate them into your design. Their legibility will also differ from one another, with serif and sans serif fonts your top picks if legibility is your priority.

7 Tips on Pairing Fonts

Creating eye-catching typeface combos may be tricky, but you don’t have to go into it blindly or take a whole college course on it! Here are a few guidelines that you can easily follow when pairing fonts for your next design project.

• Pair different font types to create texture

When looking for fonts to pair, the simplest route is to find fonts that, when combined, create interesting texture. 

You can achieve such texture by pairing fonts that complement or contrast each other. You will see this if you pair serif and sans serif fonts. Script fonts paired with the more legible font types also have an eye-catching look. 

• Combine a maximum of three font types

As a rule of thumb, you’ll want to stick to a maximum of three different font types when combining fonts in a single design. Any more and your design will run the rise of looking cluttered and confusing.

• Use the same font with different weights 

If you’re having trouble finding font pairs, oftentimes the secret is within your primary font itself, or rather its font family. Many fonts are designed with different font weights and widths, and combining these achieve texture in a more subtle and minimalist manner.

• Relegate script and display fonts to titles, single words, and logos

Script fonts and display fonts are the less legible fonts of the most commonly used typefaces in design. They’re readable when used for single words or short phrases, but if you’re designing blocks of text, you’re best off with a serif or sans serif font.

• For blocks of text: use serif for print, sans serif for web

The serif on serif fonts aids in readability by guiding the eyes towards the next characters.  They’re less used for online or digital reading, as computer screens typically don’t display serif fonts well, at least in the Web 1.0 days.

• Pair fonts in the same typeface family

This is a little tricky because you wouldn’t want to pair fonts that look too similar. In this case, keep in mind the guidelines for achieving texture: pair fonts with contrasting weights and varying stroke lines.

• Keep your fonts to their specific assign roles

When pairing fonts in a text-heavy design, you need to decide which fonts are used as header fonts, which ones look best for text blocks, and which to use to create emphasis. Not only does this make your design process easier; it will keep your design looking polished and professional.

20 Font Examples to Combine + Font Duos (Free & Premium)

Below we’ve provided examples of font pairings that look harmonious and eye-catching when used together. We also have a few font duos, which are fonts in different font types that are designed to look good together. All the fonts listed in here are all available on Creative Fabrica.

1. Baby Magnolia + Montage

Both fonts are elegant on their own, but even more so when they’re paired together. The script font has enough drama on its own, so you’ll need a very subtle and dainty serif font to achieve balance.

1. Great Mango + Colombia

The serif and sans serif font combo is always an easy go-to. Their varying stroke weights achieve instant contrast, while the sans serif gives the pair a contemporary touch.

1. Solen + Florida Palm

The solid look of the chunky sans serif font is balanced by the thin strokes and narrow width of the script font paired with it. Together they have a fresh modern look that’s also very stylish and trendy.

1. Archeology + Adam & Mary

Both fonts have a very traditionally romantic vibe, so pairing them is a no-brainer. This is a type of font pairing that looks timeless in its elegance.

1. Batuphat + Mango Dream

Both these fonts own fresh and vibrant personalities, so it makes sense why they look great together. 

1. Digital planner + California

Both fonts are handwritten fonts, but they look good together because they have contrasting styles. Their casualness, however, fit well together, creating a highly personalized and youthful touch to a design.

1. Kento + Ottmar Hollington

Both fonts have a very contemporary feel to them, which is why they look so good together. Their contrasting widths adds visual interest, so the pairing looks quite eye-catching and stylish.

1. Midland + Harshita

The two fonts when matched together achieve a young and friendly look while remaining chic and classy.

1. The Next Southerland Font Duo

When you pair a serif font with thin strokes and sharp serifs with a haphazard script font, you get a very stylish and contemporary vibe reminiscent of luxury brands.

1. Little Things Font Duo

The two fonts are a combination of handwritten fonts in block and cursive. The similarities in the shapes of the characters give the duo a cohesive look without looking stale or uninteresting.

1. Cartoen Font Duo

This font duo features a regular sans serif paired with its more playful distorted version. The exaggerated version adds interest, while the regular one keeps your whole design more put-together.

1. Broady Duo

Combining handwritten fonts with condensed and bold sans serif fonts adds a dash of modern spunk to any design.

Pair Fonts to Create Interesting Designs

Pairing fonts may seem tricky, but once you get used to this practice, you’ll be able to find pairs intuitively. Having an eye for fonts and font pairs takes time and lots of experimentation. To find the perfect ones for your designs, get input from great designs and find out what makes them work, and then try to apply those principles on your projects.

The post Font Pairing: How to Create Harmonious and Eye-Catching Typography Combinations first appeared on Designbeep.

Whether these presentation slides are for a university presentation or you will deliver in an extensive meeting in the presence of some experienced people, the pressure is real. So, how to get out of this pressure?

What steps should be followed to make this process less complicated? These are the questions that should be in your mind, and the simplest answer to them is by picking the right font. According to you, what would be an exemplary font in this manner? Let’s check it out.

How Gotham Font is Suitable for Presentation Templates

Some standards are fixed regarding presentation template fonts, and the font you select should complete those benchmarks. 

You might find a variety of san-serif fonts but very few of them are suitable to use in presentations, from a number of san-serif fonts Gotham font is a free font to download for your personal projects, and can justify our necessities in every manner. A stylish, well-crafted, versatile font that everyone looks for to use in their designs. Gotham has a long history as it is quite an old font with rich traits. 

You can envision the awesomeness of this font by looking at the history of its usage. Not a single famous platform didn’t miss a chance to use it in one way or another.

Many universities located across the globe picked it for the logo, and it kept using it for different government affairs. Talking about the presentation templates, there are some points that show why it is the right fit.

1-     A Broad and Clear Design

While looking at the screen or a projector to read the data mentioned on the slides, we immediately notice whether it is explicit from a distance or not. If the data or slides are not easily readable, we instantly lose interest, and here the problem occurs.

To make the presentation template intriguing, one has to ensure this most significant factor. Gotham is a broad font that has a transparent design so one will never find it tough to understand what is written on the screen and this is what makes it a perfect choice for presentation slides. It is one of the many features of this typeface.

2-     It can be Customized

To bring the finest presentation template, you need to customize the slides that look engaging and make sense according to the scenario. There are a few fonts that can be customized on the canvas; fortunately, Gotham is one of them.

There are some editing tools on the advanced level on Canvas that let you modify the text of your favorite font as per the condition. This feature enriches the worth of Gotham font and assists you in constructing suitable slides.

3-     It gives Modern and Architectural Feel

Can you bring professionalism and style to the design with a single font? Gotham is a modern font that not only makes the slides look professional but also sounds bold and modern. For the presentation slides, you should always pick a font that is professional because fancy fonts won’t fit in this category.

The sleek characters of this font are enough to make your slides outstanding and impressive.

4-     High Screen Resolution

Have you ever noticed people mostly pick san-serif fonts to display on the screens and especially while presenting the slides? The main reason is the low resolution of projectors and if you use serif fonts, the resolution would be lower resulting in poor quality. San-serif fonts make the resolution high and make the text more clear so the reader can easily read on the projector.

Gotham is also a san-serif typeface that contains high resolution fonts that are perfect for the screens and projectors. A few fonts from this family are specially designed to use for this intent.

5-     An All-rounder Typeface

Normally a font is an exemplary choice to be employed on body text or titles. However, this case is the opposite in Gotham font, as you can use it in both places. Several examples in the past show how this font remained the center of attention in many recognized and meaningful places, including Obama’s presidential speech.

Gotham is called an all-rounded typeface family because it has several fonts, and the family keeps developing with time, due to which it is becoming general for every kind of situation. You can go with it for the titles, headings, or even body texts. Wherever you will use it, the result will be acceptable.

6-     It has Many Variations

Like every other old font, Gotham also contains different variations, so it becomes easy for the designer to consider a distinctive font for a particular situation. The first variation came into existence in 2007 that was conceived to make some changes in the original font to make it look better.

After the extreme popularity, the designer didn’t stop and kept introducing more variants with a gap of a few years. A few in the list are the Narrow Variant, Rounded Variant, Extra Narrow variant, etc. In 2015, the designer also added some characters to this family, including Greek and Cyrillic.

7-     It Guarantees Success

It is crucial to choose a font that has a rich success history so that you know what it will fetch to the table and how a particular font will serve you in the future. This font has made headlines from Obama’s speech to different Government affairs, so one can not deny how powerful it is and how it can be unfolded in the design.

Your presentation template must be important for you, so make sure you leave the right impression with the perfect layout, unique background, and flawless font selection. When it comes to perfection, Gotham should be included in that list without any doubt.

8-     Pairing with other fonts

You can find such fonts for pairing within the Gotham family. Each design requires almost 3 fonts, so what can be better than finding all 3 from a single family? If you do not want to go within the family, you can find other san-serif fonts, including Futura, Times New Roman, Roboto, etc.

Bottom Line                                                 

Do you remember when you used the Gotham font the last time, and it did turn the tables down with outstanding results? It is what this font is good for. The unique style, broad characters, tall height of letters and amazing legibility score make this typeface worth considering for all your projects.

Make your presentation template unique, and choose the font that fulfills these slides’ necessities. From the background color to the layout to the typeface used in the text and logos, everything matters, and everything counts. Ensure to give the best results.

The post What Makes Gotham Font Suitable for Presentation Templates? first appeared on Designbeep.

Why not make the use of fonts more efficient so that the text in your presentation is perceived correctly?

These ten text tips and our collection of fonts will help you make a successful presentation.

Tip 1 – Sharp contrast between font and background

The first and most important rule for using fonts in a presentation is to make sure that there is a sharp contrast between the color of the fonts on the slide and the background color of the slide. Little contrast = Poor readability.

Tip 2 – Use standard fonts

Stick to fonts that are common to each computer. No matter how fabulous you think your font looks, if it is not installed on another computer, it will be replaced by a different font – often distorting the appearance of the text on the slide. Recommendation from our essay writing service guarantee Bidforwriting is to choose a font that suits the tone of your presentation. For example, for a group of dentists, choose simple fonts.

If your presentation is aimed at young children, in which case you can use a font from the “children’s book fonts” category. However, if this font is not installed on the presenter’s computer, make sure that the right font is embedded in your presentation. This will increase the presentation’s file size, but at least your fonts will look how you wanted.

Tip 3 – Consistency in fonts

Be consistent. Stick to two, a maximum of three fonts for the entire presentation. Use the sample slide mode before you start typing to set the selected fonts on the slides. This will avoid having to edit each slide individually.

Tip 4 – Types of fonts

Fonts come with serifs, that is, with tails attached to each letter. Times New Roman is an example of a serif font. These fonts make large amounts of text on slides easier to read (but if possible you should avoid large amounts when doing presentations). Newspapers and magazines are using serif fonts in their articles to make the text easier to read.

Serif fonts (or chopped serif fonts) are fonts that have main and connecting strokes of almost the same thickness. These fonts are best suited for headings on slides. Examples are a collection of fonts: Arial, Tahoma, or Verdana.

Tip 5 – Don’t use all capital letters

Avoid using all capital letters – even for titles. All ‘Caps’ are perceived as CRICs and words become more difficult to understand.

Tip 6 – Use different fonts for headings and bulleted list elements

Choose a different font for headings and bulleted list items. This makes the text more interesting. Highlight text in bold whenever possible, this will make the presentation easy to read and at the end of the room.

Tip 7 – Avoid script fonts

Avoid script fonts at all times. These fonts are difficult to perceive when reading. In a darkened room, and especially at the end of a room they are almost impossible to decipher. Script fonts include the following collection of fonts – calligraphic, handwritten or gothic.

Tip 8 – Use italics in moderation

Avoid italics for the whole text in your presentation. Use italics only in a few places for emphasis or a quote, making sure that this piece of text is also in bold. Italics have the same problem as script fonts – it is often difficult to read and in large volumes, it makes the text difficult to read.

Tip 9 – Make large font sizes for better readability

Do not use a font size smaller than 18pts in your presentation. In general, it is preferable to choose a font size of 24pts as the minimum size. Not only will this fill the slide so that you don’t leave a lot of empty space, but it will also allow you to limit your text on the slide. Too much text on a slide is proof that you are new to creating a presentation.

Tip 10 – Make use of the ‘dim text’ animation for lists

Use the animation features to create a “dim text” feature for bulleted lists. This will accentuate the current paragraph and bring it to the foreground. The ‘dim text’ feature is created by using the ‘Dissolve’ effect that you can add to a bulleted list in a PowerPoint presentation. This effectively relegates the text of previous paragraphs to the background, but at the same time leaves it visible to be read.

5 popular presentation fonts

Every computer comes with a certain collection of fonts pre-installed as standard. What you probably don’t know is that some of these fonts are fundamental to using them in presentations!

I’ll list my favorite selection by going through the collection of fonts I use in presentations first. I also use these fonts for compatibility reasons with other computers.

Of course, you will ask, what kind of fonts are these?

Without further ado, I present to you my top five classic fonts that will look good in any presentation if you know how to use them properly!

#1 Helvetica

You’ve probably heard the recommendations for this font 100 times before. And that Helvetica is as old as this world. And yet, it’s flexible, varied, and really reliable. The beauty of Helvetica is its neutrality. It’s a font that can be applied to any style of presentation, almost like Chameleon. If I were to describe Helvetica in one sentence, it would sound like this: ‘Clarity and simplicity’ Helvetica was designed and created by Max Miedinger and Eduard Hoffmann in the late 1950s.

Interestingly, Helvetica was originally called Die Neue Haas Grotesk. Helvetica was extremely popular with corporations. For example, the America Apparel Corporation uses it for their logo. In the presentation, Helvetica is one of the most powerful tools in the font collection and is well-received, yet it doesn’t draw all the attention to itself, allowing you to focus on the content of the test. It is also very easy to read at all sizes.

#2 Garamond

This font definitely stands out from the variety of fonts collection, but will not suit all presentation design options, it has many positive qualities. This font is loved by professional designers for its clean and sharp lines. The Garamond font has a very rich history. Claude Garamond, a French publisher from Paris, originally created the font and was one of the leading type designers of his time.

The original typeface was created for French King Francis I in the 1540s. Of course, many later versions of Garamond were also created, including numerous variations (in an attempt to improve on the original), such as a customized version of the ITC Garamond font, called Apple Garamond.

#3 Futura

Futura is a chopped stroked typeface (meaning it has no serif) which was designed between 1924 and 1926 by the type designer Paul Renner. An interesting fact is that it was used for the text on the commemorative plaque left on the Moon in 1969. Futura is readable like no other font in our sizeable collection, and that’s one of the reasons for using it in presentations. It’s an elegant font, with real features. It is particularly well suited for presentation headings.

#4 GillSans

Like no other font in the Sans Serif collection, Gill Sans looks the friendliest and warmest without being too pretentious. Some even equate it with the quality and feel of a “British Helvetica”. Gill Sans was created by British graphic artist and sculptor Eric Gill, inspired by the Johnston typeface used for lettering on carriages on the London Underground.

Gill Sans was very popular on posters and advertisements in the late 1920s. The BBC logo still uses it today. Gill Sans is still popular and is used by many designers around the world.

#5 Rockwell

The last of the presented collection of fonts, but no less a favourite of designers of all time. This font was developed in a design studio in 1934. Rockwell features a bold and strong lettering that will give your presentation a distinctive confident look. Rockwell is mainly used to display or highlight particularly important points in a presentation, such as key talking points or headlines.

Proper use of  fonts will help to improve the perception of your presentation, and increase the impact on your audience.

The post 10 Tips For Choosing The Perfect Font For Your Presentation first appeared on Designbeep.

Rather than send you on a wild goose chase in search of the wedding fonts that match your theme, we’re going to help. We’ve already filtered out the fonts you can ignore and have curated a list of the best free wedding fonts for you to choose from.

Free Calligraphy Wedding Fonts

Stylish Calligraphy
Topping the list are free wedding calligraphy fonts that represent the timeless script-type writing that we all immediately imagine when we hear the words “wedding font”. This is the perfect place to start your search for wedding fonts because it manages the perfect balance between masculine and feminine, modern and classic, and artistic and functional.

Some Weatz
The second entry on the list of calligraphy wedding fonts offers something a little more artistic and a little more classic. Choose this wedding invitation font if your wedding theme combines traditional sensibility and hand-made adornment.

Henry Morgan Hand
This calligraphy font it a little more flexible than the first two. Yes it pairs well with a traditional wedding theme but, due to its exaggerated flourish, will also feel right at home in Romantic, Garden, Fairy Tale, Elegant Rustic, and a wide variety of other wedding themes.

Free Artistic Wedding Fonts

Sail
Many couples are planning on a traditional wedding, but want to add their personal, modern touches. This wedding script font does just that! It carries a hint of traditional calligraphy but is clearly unique. The warm characteristics this font carries are best suited to late spring through late summer weddings.

Nickainley
This is another one of those wedding invite fonts that bridges the gap between styles. Yes, it’s technically a script font. But, clean lines, legibility, and modern appeal steer it away from Formal and closer to fun and playful. Use this font for outdoor, barn, and boho wedding themes.

Miama
This wedding font my seem unassuming at first, but print it on nice card stock and couple it with a wax seal and you’ll have no choice but to agree that this is one of the best save the date fonts out there! Or switch it up and apply vivid colors. Regardless if you choose elegant classicism or modern flair, this free font will make your design gorgeous.

Sunday
Sunday is a fantastic wedding sign font for a destination or alternative weddings. It’s fun, it’s playful, and just looking at it implies movement. Use the right paper and colors and this free font works equally well for rustic and vintage themes.

Free Classic Wedding Fonts

Riesling
One of our favorite free wedding fonts lends itself perfectly for Gatsby themed weddings. Printed on black and gold cardstock, you’d readily believe that F. Scott Fitzgerald hand-picked this font for the cover of his book. Although, this particular wedding card font does away with a lot of the embellishment of the Art Deco era, allowing you to use it across multiple decade themes.

Cicle
This wedding program font doesn’t exactly scream “traditional”, but it’s just perfect for modern and alternative weddings. It’s very symmetrical and carries a lot of personality without being ostentatious. One feature that makes this font stand out is how clean it looks on a non-paper medium like carved wood or etched metals.

De Valencia
This free weddings font is for the haute couture couple. The second you see it you subconsciously ask yourself “is that the Gucci font?” It’s not, but it certainly looks like it. It’s impossible to mess up this font, but it always looks a little bit better when it’s light text on a dark background or makes use of metallics. Add a little gold leaf and it’ll look like you spent a small fortune on your invites.

Conclusion

You won’t have to wonder if you’ve chosen the right wedding font. All you have to do is answer these questions.

– Does it match your theme?
– Does it work in large and small formats?
– Is it easy to read, especially for your older friends and family?
– Is it beautiful?

If you answer Yes to these questions, you’ve made the right choice!

The post 10 Best Free Wedding Fonts first appeared on Designbeep.

Fulbo is a football inspired font. Fulbo was created to maximize visibility of the numbers when the jerseys are in action. Boost your creativity with the five styles of Fulbo; Argenta, Champagne, Premier, Retro and Tano.

The post Fresh Free Font Of The Day : Fulbo first appeared on Designbeep.

If you are also a graphic design and design different type of brochure mockups and graphics for your clients then you need to take care of the font. Because a non-relevant font can easily ruin your whole design. Because each project needs different fonts. For example, if you are going to design a graphic for traveling or photography projects then definitely you will need different fonts, however if you need fonts for designing a historic graphic then your font requirements will be different,
So that’s why in today’s guide, we are going to show you that how you can choose or use font for your projects.

Advantages of Using Gotham Font

You might be thinking that there are a lot of fonts available out there then why we are going to discussing the advantages of gotham font family, basically the gotham font was designed back in 2000 and after its release it has got a lot of popularity around the world, it’s used by many web designers in their projects as well. There was only one reason that this font was used widely around the world and that was its attractiveness and uniqueness of its styles.

As we have discussed above that each graphic design require a different font to make it more professional and attractive, however if you are going to use gotham font then you don’t have to worry about anything, because this font has got almost all type of styles for your design. It does not matter that your design is for party, fashion or for any historic book. It always fulfills your all needs and help you to make your design very attractive.

One another big advantage of using this font is to have any type of widths for your font. As it comes in many different versions, like in Gotham narrow, light and condensed and each of its version have a bit different design. Specifically designed for any type of project. So, you can have a look on all of its design and pick one of them that suite your needs.

Gotham Usage in Most Popular Graphic Designs

You might be wonder to know that gotham is one of the most popular font around the world that has been used in many different type of projects. It is the only font that has many titles and some people say that if you would like to make your designs attractive and want to have a professional look then look no further. Because this font has got everything for you and will full fill all type of your font requirements for your design.

You might be wonder to know that one of the most widely popular campaign hope has also used this font. It was camping of Obama for its election purpose and this was one of the biggest reasons of this font popularity.

After that comparing gotham has got a lot of attraction from around the world. After that comparing many designers started using this font in its designs. This was one of the biggest reason that’s why Obama campaign got that much popularity in the US that time as well as it helped this font to get popular around the world.

There are still many popular brands, universities and organizations that are using this font in their designs. You might be wonder to know that Netflix a most popular brand has also used this font until 2018 and then they have created their own font called Netflix Sans and stopped using gotham font.
Along with these popular brands and organizations, there are many individual graphic designers, who are working on different type of projects and using this font to make their graphic design a creative look. It has helped many designers to take their graphic designing career on next level only by using this professional font.

Final Thoughts!

You might be still confused that whether you can use this font or not. But if you are really serious about your graphic designing projects and want to get appreciated by your buyers then you can consider using this professional font in your designs.

There are still many other choices but you are not going to waste your all efforts just by using any ugly font out there, so that’s why we always recommend to choose gotham font for any type of project and then work without any worry on your graphic designing projects to make them more professional.

The post Using Gotham Font for Graphic Design Projects first appeared on Designbeep.

After all, settling on a font design seems insignificant when plotting the grand vision of a website’s design. First there’s the colour scheme, the logo, graphics… The text on a page is often judged as an afterthought. Yet this is the aspect that ties everything together. It’s the part which establishes a connection with your audience and helps retain their attention (combined with engaging content, of course).

“Web design is 95% typography.”

That above quote should put it in perspective. It takes up so much of the design landscape that, if you use poor typography, your content might as well say ‘Goodbye’ to visitors. So before going with your standard text choices or those pre-selected fonts you get as part of a theme package, read on to see how you can better serve your website – and users – by optimising the typography.

First of all, don’t go crazy

Open up a Microsoft Word document and scroll through those font choices. Browse an online archive such as DaFont.com. Or input the word ‘typography’ into a Google search. There are, without exaggeration, thousands of different fonts available. Some are within their own extensive font family and provide only minor alterations. Others are on the Wingdings spectrum for being ‘out there’ in style.

With so many choices at hand, there is a temptation to turn your website into the font equivalent of a scrapbook. However, it’s a road you want to avoid traversing. In fact, you’re best served by stripping everything back and going with only a minimum number of fonts.

Why’s this? Well a muddled collection of fonts – and this can be simply more than three different options – gives a website an unprofessional, unstructured appearance. Not only this, but too many styles and type sizes can assist in laying waste to any layout.

Look at the above. Look at how the different fonts grab your eyes and take them on an uncomfortable ride. To avoid this, settle on only one or two font families, and stick with these fonts throughout the entire design of the website. And if you decide to utilise two fonts, it is vital each font family complements the other. Everything has to blend seamlessly and sing from the same hymn sheet.

Keep it simple

Along with not going crazy in terms of picking multiple fonts, the same philosophy stands when narrowing down on a font style. A fanciful font may have enticed you with its flicks and swooshes, yet it won’t appeal to everyone. This is why the suggestion is to go with a safe bet – aka a standard font like Calibri or Arial. As users are familiar with such fonts, they can process them faster and without issue.
Remember the typography is only the gateway to the content; people are not being drawn into the type itself.

Big or small, it needs to work

Mobile. Optimisation.

If you’ve browsed any web design or marketing guides over the last few years, the same advice crops up: your website needs to be designed in such a way it works perfectly on mobile devices. And this is for good reason. It’s becoming standard for users to browse the Internet from their phones or tablets.

With this in mind, and armed with the knowledge that people will access your website from various devices with various screen sizes and resolutions, it’s imperative you select a typeface which works in multiple sizes, and retains readability on every platform.

Pimp those headlines and headings

If there’s one place where creativity can swoop in and sprinkle influence on web typography, it’s with the headlines and headings. Think about it: these facets are meant to stand out from the rest of the content. Their job is to instantly grab the attention of the reader. And the more flamboyant and original they are, the more they will do just that.

Of course, this isn’t a signal to go completely overboard. The design of the headline and/or headings should remain in line with the general design on the website and fonts. Plus there’s nothing wrong with taking your standard font, going up a few sizes and bolding the text. That works too.

Colouring, caps and distinguishable letters

Finally, and before nailing down your flag on a particular font hill, there are a few other minor – yet still important – components to consider.

One of these is the colour of the font. Although it should go without saying, the colour of the font shouldn’t be similar to the website’s background style. There should be a distinguishable contrast between the two colours. The more visible the text, the quicker readers can scan what you have to say.

Some fonts on the market are only equipped with the dreaded all-caps option. This is fine if creating, say, an infographic, logo or t-shirt design. But when every letter is capitalised as part of a text block meant for reading, it becomes a problem. The reason for this is all-caps print proves to be a serious detriment to both reading speed and comfort. Seriously, type up a paragraph and see for yourself – it’s far from a pleasant experience.

The last bit of advice as part of this guide is to use fonts which contain distinguishable letters. What does this mean exactly? Well with some typefaces, you find certain letterforms that look similar to others. The biggest culprit for this is usually when an “i” has the same appearance as an “L”. Another offender is when “r” and “n” are placed together and seemingly create an “m”. It’s minor concern, but remember: you want to ensure there are no reading issues for your users.

To sum it up, be smart with your font choices. As a web design London agency, we pay extra attention to the types of fonts that are suitable for creating the best UX for the users. If you are having trouble picking the right fonts, contact us today.

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MD Tall is a free condensed font. This font is appropriate for impressive headlines, remarkable logos, and beautiful signs. It’s free for personal and commercial projects.

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This typeface family is appropriate for impressive headlines, remarkable logos, and beautiful signs. It was inspired by stone and wooden carved letter inscriptions.

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Mont is a geometric sans serif consisting of 10 weights ranging from Hairline to Black with matching italics. It supports Extended Latin, Cyrillic and Greek — more than 130 languages all together.

The balanced characteristic of Mont with unique details, such as the pointed “t” and the prominent x-height makes it perfect for strong headlines and outstanding logos, but also suitable for long text.

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