There are some patterns in the e-commerce design world aimed at increasing the conversion rate by simplifying the user experience. Other patterns try to achieve the same goal by providing additional information where needed. The product quick view modal belongs to the second category.
A ‘product quick view’ modal window, animated using CSS3 and Velocity.js, that provides the user a quick access to the main product information.
The end result is always a window with additional information and a call-to-action button but applied some cool motion design notions to enhance the user experience.